Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Imran S. Currim"'
Publikováno v:
Marketing Letters. 34:189-204
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, nati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1b667648ca4d488e5bdfdae465d3fbd
https://doi.org/10.1007/s11002-023-09668-5
https://doi.org/10.1007/s11002-023-09668-5
Publikováno v:
European Journal of Marketing. 56:2250-2280
Purpose This paper aims to demonstrate how consumer clickstream data from a leading hotel search engine can be used to validate two hidden information processing stages – first eliminate alternatives, then choose – proposed by the revered informa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c67ffd95d73fde2375d6a4ccd5c72af9
https://doi.org/10.1108/ejm-09-2021-0678
https://doi.org/10.1108/ejm-09-2021-0678
Publikováno v:
International Journal of Research in Marketing. 39:1-19
The amount of digital text-based consumer review data has increased dramatically and there exist many machine learning approaches for automated text-based sentiment analysis. Marketing researchers have employed various methods for analyzing text revi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef31a744f76041c3eafc9ebf9c18ac6c
https://doi.org/10.1016/j.ijresmar.2021.10.011
https://doi.org/10.1016/j.ijresmar.2021.10.011
Autor:
Ofer Mintz, Imran S. Currim
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 11/12, pp. 1809-1856.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-08-2014-0488
Publikováno v:
International Journal of Research in Marketing. 38:32-49
This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate the key managerial t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1c2d93aada6090a9e6e1ebfe22bd39b9
https://doi.org/10.1016/j.ijresmar.2020.08.003
https://doi.org/10.1016/j.ijresmar.2020.08.003
Publikováno v:
European Journal of Marketing. 55:1440-1468
Purpose This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and its shareholder value. First, does the CEO’s religious a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fddaf9ce0f48339069ba4096fca2c5e
https://doi.org/10.1108/ejm-01-2019-0024
https://doi.org/10.1108/ejm-01-2019-0024
Purpose This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research. Design/methodology/approach A c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a5f9227ba14c3b6e9e33f6c14da659b0
https://hdl.handle.net/10453/154989
https://hdl.handle.net/10453/154989
Publikováno v:
Journal of Retailing. 92:470-485
© 2016 New York University This research extends information display board methods, currently employed to study information processing patterns in laboratory settings, to a field based setting that also yields managerially useful estimates of market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8e447e758deb4c5aebda4a6843619e3
https://doi.org/10.1016/j.jretai.2016.07.002
https://doi.org/10.1016/j.jretai.2016.07.002
Publikováno v:
European Journal of Marketing. 50:838-862
Purpose This paper aims to focus on the unique goal of understanding how marketing spending, a proxy for firm visibility, moderates the effects of corporate social responsibility (CSR) strengths and concerns on stock returns in the short and long ter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94f4b81244e1042ad5f4bf94b6fda776
https://doi.org/10.1108/ejm-05-2015-0290
https://doi.org/10.1108/ejm-05-2015-0290
Publikováno v:
Journal of International Business Studies, 52(8), 1474-1500. Palgrave Macmillan Ltd.
© 2019, Academy of International Business. Research on metrics is consistently designated a priority by academics and practitioners. However, less is known about how culture and cross-national differences can potentially impact metric use, which is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daad954312f15d73880bf5d2ff6c74b8
https://hdl.handle.net/10453/135590
https://hdl.handle.net/10453/135590