Zobrazeno 1 - 10
of 184
pro vyhledávání: '"Impulse Buying Behavior"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This research explores the mediating role of hedonic motives in the relationship between online advertising stimulus and impulse buying behavior among online shoppers in West Java, Indonesia. Using a quantitative survey method, data were collected fr
Externí odkaz:
https://doaj.org/article/e7dc75c4256e4ed2ad59f666665a005c
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 217-229 (2024)
This study investigates the factors influencing impulse buying behavior in online food purchases in Indonesia. The research gathered data from 270 valid respondents from the Muslim community through an online survey (Google Forms). Demographic analys
Externí odkaz:
https://doaj.org/article/9f28a9b6d7db4beeac3513ba123326b6
Autor:
Otilia-Elena PLATON
Publikováno v:
Challenges of the Knowledge Society, Vol 17, Iss 1, Pp 684-695 (2024)
In the fast-paced world of online commerce, understanding the psychological drivers behind consumers' impulse purchase intentions of discounted products is essential for businesses seeking to optimise their ecommerce strategies and drive sales. This
Externí odkaz:
https://doaj.org/article/6d8a0e717470430d9fd6a6e76aab9d69
Publikováno v:
Telematics and Informatics Reports, Vol 15, Iss , Pp 100157- (2024)
Impulsive buying behavior is crucial for understanding the psychological dynamics of consumer purchasing in the online marketplace. Identifying antecedents and moderating factors is vital to comprehensively understanding impulsive buying behavior. Th
Externí odkaz:
https://doaj.org/article/9cb80307415d485da18f8c3a9ea3ce66
Publikováno v:
International Journal of Housing Markets and Analysis, 2022, Vol. 17, Issue 2, pp. 266-286.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJHMA-06-2022-0090
Autor:
Muhammad Farrukh Abid, Junaid Siddique, Amir Gulzar, Imran Bashir Dar, Muhammad Mazhar, Muhammad Aamir Nadeem
Publikováno v:
International Journal of Management Studies, Vol 31, Iss 2 (2024)
In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure and arousal
Externí odkaz:
https://doaj.org/article/6759e76e93d2400794a7e18b1f5847f2
Autor:
Samah Abdelsalam, Naomie Salim, Rose Alinda Alias, Omayma Husain, Sayeed Haider Salih, Ramayah Thurasamy, Muzaffar Hamzah, Mosab Hamdan, Hafiz Muhammed Faisal Shehzad
Publikováno v:
IEEE Access, Vol 12, Pp 32033-32052 (2024)
Online Impulse Buying Behavior (IBB) significantly increases and contributes to the total S-commerce revenue. Hence, understanding such behavior is critical for an online business to strengthen competitiveness, enhance revenue, and ensure business su
Externí odkaz:
https://doaj.org/article/24a14bb8c2bb46218194e52626cd5120
Publikováno v:
South Asian Journal of Marketing, 2022, Vol. 4, Issue 1, pp. 1-16.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-03-2021-0038
Publikováno v:
Cogent Business & Management, Vol 10, Iss 3 (2023)
AbstractIn today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to
Externí odkaz:
https://doaj.org/article/63e69d5edb5f4fd1b3d35abdfb691eaa
Autor:
Mst Farjana Rahman, Md Shamim Hossain
Publikováno v:
South Asian Journal of Marketing, Vol 4, Iss 1, Pp 1-16 (2023)
Purpose – The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/me
Externí odkaz:
https://doaj.org/article/a7bf112337654385bca7a20260fd0cd0