Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Imene Ben Yahia"'
Publikováno v:
International Journal of Healthcare Management. :1-13
Autor:
Imene Ben Yahia, Amna Al-Marzouqi
Publikováno v:
Journal of Foodservice Business Research. 25:209-232
Because of the Covid-19 pandemic, people are reluctant to dine out, which has severely impacted the hospitality industry. Based on the behavioral inhibition system theory, this research investigate...
Autor:
Imene Ben Yahia, Imane Eddabali
Publikováno v:
International Journal of Healthcare Management. 15:107-116
In a time and age when the Internet is becoming a growing part of our daily lives, and when obesity is the modern world’s main epidemic, this research aims at studying the use of social media by ac...
Publikováno v:
Journal of Research in Interactive Marketing. 14:195-213
Purpose The study aims to explore why consumers engage with ordinary celebrities on social media by identifying the influential characteristics that have engaged followers and have led to opinion leadership on visual platforms, such as Instagram and
Autor:
Lolwah Al Mudahka, Imene Ben Yahia
Publikováno v:
International Journal of Internet Marketing and Advertising. 18:202
Publikováno v:
Journal of Retailing and Consumer Services. 41:11-19
This study sheds light on the drivers of social commerce in social media platforms. First, it explores the perceived characteristics of the social commerce vendor and investigates their influence on users’ trust. Second, it tests the influence of t
The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. This digital transformation has changed marketing in an unpredictab
Publikováno v:
International Journal of Bank Marketing
International Journal of Bank Marketing, 2019, ⟨10.1108/IJBM-03-2019-0100⟩
International Journal of Bank Marketing, 2019, ⟨10.1108/IJBM-03-2019-0100⟩
Purpose The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications and then form intention to adopt mobile banking. Furthermore, thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41eb291f5785a6ca3b05267280878bd7
https://hal.archives-ouvertes.fr/hal-03415193
https://hal.archives-ouvertes.fr/hal-03415193
Publikováno v:
International Journal of Bank Marketing
International Journal of Bank Marketing, 2019
International Journal of Bank Marketing, 2019
Purpose Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation intentions (response) of mobile banking applications through the mediating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::559e5e48d5ef7a28ef056343f5eabf9e
https://hal.archives-ouvertes.fr/hal-03421994
https://hal.archives-ouvertes.fr/hal-03421994
Publikováno v:
The Journal of High Technology Management Research. 27:161-176
This study develops a research framework by integrating the unified theory of acceptance and use of technology's model with multi-dimensional trust in order to investigate the antecedents of behavioral expectation toward the adoption of electronic ta