Výsledky vyhledávání - "Imatge projectada"

Building urban destination brands in Europe: re-conceptualizing the relationship between brand image and brand personality in website communication practices

Autor: Vinyals-Mirabent, Sara

Publikováno v: TDX (Tesis Doctorals en Xarxa)
TDR. Tesis Doctorales en Red
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Destinations must project a strong and differentiated brand image to position themselves in a competitive market. To this end, official websites have become a key instrument in the portrayal of the desired image and as the place where tourists expect

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::22b09b032cef76c9af41606d8b5e04d0
http://hdl.handle.net/10803/462852

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