Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Ilona Szőcs"'
Publikováno v:
Marketing – Eine Bilanz ISBN: 9783658390341
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6293649d9bf451797a47590a59ece216
https://doi.org/10.1007/978-3-658-39035-8_9
https://doi.org/10.1007/978-3-658-39035-8_9
Autor:
Arnd Florack, Petar Gidaković, Adamantios Diamantopoulos, Ilona Szőcs, Vesna Žabkar, Martin Egger
Publikováno v:
British journal of management, 2021.
Although the importance of various brand-related stereotypes held by consumers has been acknowledged in the marketing literature, their interplay has not yet been considered. We derive four alternative theoretical models of the relationships between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d211e0269189ac58ef9efe3aaad3e629
https://hdl.handle.net/20.500.12556/RUL-133696
https://hdl.handle.net/20.500.12556/RUL-133696
PurposeDrawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1016b61a645771974d450dd9a5cd1d38
https://doi.org/10.1108/imr-09-2020-0209
https://doi.org/10.1108/imr-09-2020-0209
Autor:
Ilona Szőcs, Christof Miska
Publikováno v:
The SAGE Handbook of Contemporary Cross-Cultural Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc014d1f7632b7bb68ca79b8edc3cbb9
https://doi.org/10.4135/9781529714340.n18
https://doi.org/10.4135/9781529714340.n18
Autor:
Ilona Szőcs, Bodo B. Schlegelmilch
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783030342609
As the number of companies aiming for a positive impact on their surroundings rises, this chapter argues that CSR has to be part of corporate strategy. It offers specific steps to draft and embed CSR strategies into corporate strategy development. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d86dcf7cc1f53d6a2d1fd5fdbe89fd55
https://doi.org/10.1007/978-3-030-34261-6_4
https://doi.org/10.1007/978-3-030-34261-6_4
Autor:
Ilona Szőcs, Bodo B. Schlegelmilch
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783030342609
Different perspectives on the role of the private sector in society are discussed, including the shift from a profit-driven to a value-driven company. The chapter then takes a specific look at multinational enterprises and their contribution to human
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9dee9c89492d4200a2b9a4a130807fd
https://doi.org/10.1007/978-3-030-34261-6_3
https://doi.org/10.1007/978-3-030-34261-6_3
Autor:
Ilona Szőcs, Bodo B. Schlegelmilch
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783030342609
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5a01a6cc13926bb0cf948ae5d2bb137
https://doi.org/10.1007/978-3-030-34261-6_5
https://doi.org/10.1007/978-3-030-34261-6_5
Autor:
Ilona Szőcs
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783030342609
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89ccf418a5984f4397d6735da2887c84
https://doi.org/10.1007/978-3-030-34261-6
https://doi.org/10.1007/978-3-030-34261-6
Autor:
Bodo B. Schlegelmilch, Ilona Szőcs
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783030342609
This chapter provides a short introduction into CSR and offers an overview of the United Nations’ Sustainable Development Goals. These are subsequently linked to the private sector and its responsibilities. This chapter ends with some thoughts on t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4694419703fde3b229f3a8431078872
https://doi.org/10.1007/978-3-030-34261-6_2
https://doi.org/10.1007/978-3-030-34261-6_2