Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Ilona Bondos"'
Autor:
Ilona Bondos
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia, Vol 56, Iss 1, Pp 7-20 (2022)
Theoretical background: Multichannel retailers can implement various migration strategies to induce consumers to use particular marketing channel. Some researchers indicated voluntary and forced customer E-channel migration strategies. Due to the neg
Externí odkaz:
https://doaj.org/article/5f8375d71ba846e4bf996c72cb344f8a
Autor:
Ilona Bondos
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 90-99 (2019)
The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing
Externí odkaz:
https://doaj.org/article/0b2127b921054497ba48ce8678cb1cea
Publikováno v:
Energies, Vol 14, Iss 17, p 5272 (2021)
The paper aims to identify and explain the factors influencing the decision-making process on the behavioural intention to use home photovoltaic systems by Polish households and potential buyers. The survey was conducted in 2021 on a sample of 521 pa
Externí odkaz:
https://doaj.org/article/8c5ce9caf3b346568da78d573f087b8c
Publikováno v:
Energies, Vol 14, Iss 13, p 3933 (2021)
The purpose of the study is to identify factors affecting the intention to change an energy supplier. This is in a country, Poland, where competition in the energy market has been intensifying over several years, but incumbent suppliers still have an
Externí odkaz:
https://doaj.org/article/4532e4be64cd425aba27e654d450caad
Consequences of the new reference price for multi-channel retailers after lockdown due to SARS-CoV-2
Autor:
Marcin Lipowski, Ilona Bondos
Publikováno v:
Marketing i Rynek. 2022:26-33
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb3d39f2d2a5ea96902df6938b76ac0d
https://doi.org/10.33226/1231-7853.2022.2.3
https://doi.org/10.33226/1231-7853.2022.2.3
Publikováno v:
Energies, Vol 14, Iss 3933, p 3933 (2021)
Energies
Volume 14
Issue 13
Energies
Volume 14
Issue 13
The purpose of the study is to identify factors affecting the intention to change an energy supplier. This is in a country, Poland, where competition in the energy market has been intensifying over several years, but incumbent suppliers still have an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e6bb4587850a03f91d865a18f620e6c
https://www.mdpi.com/1996-1073/14/13/3933
https://www.mdpi.com/1996-1073/14/13/3933
Autor:
Marcin Lipowski, Ilona Bondos
Publikováno v:
Baltic Journal of Management. 13:169-190
Purpose The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness of each of channel fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c82b0594c0d5f3b5bdeab11ba4e1eb58
https://doi.org/10.1108/bjm-04-2017-0127
https://doi.org/10.1108/bjm-04-2017-0127
Publikováno v:
ECONOMETRICS. 22:58-67
The purpose of the publication is to indicate the need for a well thought-out combination of quantitative marketing research with qualitative research. The result of this research approach should be a fuller understanding of the research problem and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50b2763834022cabfba807b4c8f68836
https://doi.org/10.15611/eada.2018.1.04
https://doi.org/10.15611/eada.2018.1.04
Znaczenie kotwicy cenowej w percepcji wartości produktu dodatkowego – wyniki badania scenariuszowego
Autor:
Ilona Bondos
Publikováno v:
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. :195-202
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aaafbf58789c38162714edf57a14ad76
https://doi.org/10.15611/pn.2018.526.17
https://doi.org/10.15611/pn.2018.526.17
Autor:
Ilona Bondos
Publikováno v:
Przegląd Organizacji. :25-31
Celem artykułu była ocena związku pomiędzy okresem trwania relacji klienta z usługodawcą a podatnością (wrażliwością) klienta na sugestie co do korzystania z konkretnego kanału marketingowego (tzw. right-channeling). Na podstawie literatu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a426b4258eac95289b855302a44764e7
https://doi.org/10.33141/po.2017.07.04
https://doi.org/10.33141/po.2017.07.04