Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Iliuta Costel NEGRICEA"'
Publikováno v:
European Journal of Interdisciplinary Studies, Vol 11, Iss 1, Pp 1-17 (2019)
The paper focuses through a comprehensive qualitative and quantitative research on two age layers of Generation Y, unveiling important aspects about consumer behaviour constructs. Equal samples of 30 individuals in the qualitative study and 800 indiv
Externí odkaz:
https://doaj.org/article/28be6f3bc1a14e4da884e2137552f262
Publikováno v:
Journal of Hospitality & Tourism Research. 47:6-32
Considering an information system—Confucian user behavior perspective and employing an integrated expectation confirmation model (ECM) and information system success (ISS) model, this study introduces three latent variables: perceived trust, percei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51528d439289ec3cef421f7f95a61ff9
https://doi.org/10.1177/1096348020962553
https://doi.org/10.1177/1096348020962553
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1565-1587
PurposeThe purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying.Design/methodology/approachMobile shopping platfor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4b0a9063de3acee1711b110debda73b
https://doi.org/10.1108/apjml-05-2019-0308
https://doi.org/10.1108/apjml-05-2019-0308
Publikováno v:
The Electronic Journal of Information Systems in Developing Countries. 85
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b1ec10a994b546b0c2ac86896d0a062
https://doi.org/10.1002/isd2.12094
https://doi.org/10.1002/isd2.12094
Publikováno v:
Studies in Business and Economics, Vol 11, Iss 2, Pp 68-78 (2016)
Market positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::552adcbc0acfae709535e2d1befb5ff2
https://doaj.org/article/ce131f0bd1af44ce8194dcb198b1786a
https://doaj.org/article/ce131f0bd1af44ce8194dcb198b1786a
Publikováno v:
Sustainability
Volume 11
Issue 3
Sustainability, Vol 11, Iss 3, p 604 (2019)
Volume 11
Issue 3
Sustainability, Vol 11, Iss 3, p 604 (2019)
The omnipresent role of online information and communication technology (ICT) channels in the lives of Millennial consumers is universally recognised in industry and academia. The persistent usage of ICT platforms such as social media, especially dig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0b3837c4d8526d575c66f5476037487
Publikováno v:
Polish Journal of Management Studies. 10(2):151-160
The present paper aims to identify coordinates of the buying behaviour prior to the Easter celebration displayed by people shopping from large surface stores in Bucharest, Romania. Through a comprehensive semi-structured, disguised and direct observa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::2d2567bb06e6113b3955a0e8dcfe07bd
http://www.pjms.zim.pcz.pl/files/PURCHASING-BEHAVIOUR-PATTERNS.-EVIDENCE-FROM-LARGE-SURFACE-STORES-IN-ROMANIA.pdf
http://www.pjms.zim.pcz.pl/files/PURCHASING-BEHAVIOUR-PATTERNS.-EVIDENCE-FROM-LARGE-SURFACE-STORES-IN-ROMANIA.pdf
Autor:
Iliuta Costel Negricea, Tudor Edu
Publikováno v:
CSR, Sustainability, Ethics & Governance ISBN: 9783319390888
A positioning construct based on Corporate Social Responsibility (CSR) actions is a suitable alternative for companies acting especially in mature markets. Today’s highly-competitive business environment is marked by fast innovation, shorter produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aed7ecdbd113cb37a1171682cb13c366
https://doi.org/10.1007/978-3-319-39089-5_7
https://doi.org/10.1007/978-3-319-39089-5_7
Autor:
Tudor Edu, Rodney Graeme Duffett, Norbert Haydam, Rodica Milena Zaharia, Iliuta-Costel Negricea
Publikováno v:
Sustainability, Vol 10, Iss 10, p 3764 (2018)
Sustainability
Volume 10
Issue 10
Sustainability
Volume 10
Issue 10
The study focuses on green competitive advantage from a multi-dimensional perspective, investigating the impact of green marketing tools and company descriptive variables on these dimensions. The data were collected from small, medium and micro enter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec8cbb6c2046b2bfa6be7c8c44c991ae
https://doi.org/10.3390/su10103764
https://doi.org/10.3390/su10103764