Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ilhem Quenel"'
Publikováno v:
2021 International Conference on Electrical, Computer and Energy Technologies (ICECET).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::860b3fc348e1c568d4aec629c04b7894
https://doi.org/10.1109/icecet52533.2021.9698681
https://doi.org/10.1109/icecet52533.2021.9698681
Eighty percent of consumer behaviors and purchases rely on subconscious processes. The use of neuromarketing tools to study consumer behavior is not clear, notably regarding its practices and intentions toward consumers. This chapter aims to understa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68ac2b03f403034bbb5901828d72d28f
https://doi.org/10.4018/978-1-7998-6985-6.ch029
https://doi.org/10.4018/978-1-7998-6985-6.ch029
