Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Ilgım Dara, Benoit"'
Publikováno v:
Health Marketing Quarterly. 40:59-81
The shift from one-way to two-way communication in healthcare decision-making has heightened the need to understand the role of display formats including tables and graphs as decision aids. In this paper, we investigate cognitive and affective influe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a7796cf08c2653060c8eba69651cb541
https://doi.org/10.1080/07359683.2022.2094101
https://doi.org/10.1080/07359683.2022.2094101
Autor:
Elizabeth G. Miller, Ilgım Dara Benoit
Publikováno v:
Journal of Business Research. 139:1084-1098
While perceived creativity is a valued asset within marketing and advertising, the literature has not explored external factors that influence creativity perceptions of consumers. In this research, we show that fear positively affects creativity asse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a065368d1199702550798c588849005e
https://doi.org/10.1016/j.jbusres.2021.10.051
https://doi.org/10.1016/j.jbusres.2021.10.051
Publikováno v:
Journal of Consumer Marketing. 38:386-396
Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach The conceptual fr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d90425e76b84fb3af0765006438362e
https://doi.org/10.1108/jcm-12-2019-3557
https://doi.org/10.1108/jcm-12-2019-3557
Publikováno v:
Journal of Social Marketing. 11:167-186
Purpose Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social problem for over a decade. However, the effectiveness of such PSA ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5945a10f976699ce9cf90845f4b0ff00
https://doi.org/10.1108/jsocm-06-2020-0103
https://doi.org/10.1108/jsocm-06-2020-0103
Publikováno v:
International Journal of Healthcare Management. 14:1002-1010
The purpose of this research is to explore the sexual and gender minority seniors’ experience and perception of healthcare services. A phenomenological focus group study was conducted by interviewi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2e812973abf6e208b55d7526b35c12e
https://doi.org/10.1080/20479700.2020.1724437
https://doi.org/10.1080/20479700.2020.1724437
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edbd55e53bf18237c9fa83a9d58e2eb2
https://doi.org/10.1007/978-3-030-89883-0_37
https://doi.org/10.1007/978-3-030-89883-0_37
Autor:
Ilgım Dara Benoit, Elizabeth G. Miller
Publikováno v:
Journal of Consumer Marketing. 36:449-460
PurposeThis paper aims to identify two boundary conditions (consumption motive and claim set-size) affecting the effectiveness of an advertisement’s creativity.Design/methodology/approachAcross two experiments, the authors find support for hypothes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::187390cf31a97d82821a59aa4993b9ad
https://doi.org/10.1108/jcm-03-2018-2624
https://doi.org/10.1108/jcm-03-2018-2624
Autor:
Shawn Bergman, Jeffrey Foreman, Ilgım Dara Benoit, Thomas Brashear Alejandro, Christian Chelariu
Publikováno v:
Journal of Business & Industrial Marketing. 34:49-61
PurposeThis paper aims to examine the role of social norms of justice and relationalism in salesperson–sales manager relationships, and their role in developing salesforce commitment and turnover.Design/methodology/approachThis study uses structura
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc9741710c4959b1ab5521ab3a3a74ae
https://doi.org/10.1108/jbim-01-2018-0054
https://doi.org/10.1108/jbim-01-2018-0054
Autor:
Elizabeth G. Miller, Ilgım Dara Benoit
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Designing creative ads is a critical goal for advertisers. Yet, while many researchers find positive effects of creativity on consumer responses, others argue that creativity is wasteful for ad persuasiveness or find no impact of creativity on outcom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80a57284ce93112793980896f5b4ae44
https://doi.org/10.1007/978-3-030-39165-2_164
https://doi.org/10.1007/978-3-030-39165-2_164
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Both consumers and marketers have realized that natural resources are not endless, and firms’ actions can have a major impact on the environment (Kotler 2011). Consumers are more aware of the impact of the products on themselves and the environment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::326a430bb4f36e43ed9fb549d0aa4b23
https://doi.org/10.1007/978-3-030-39165-2_196
https://doi.org/10.1007/978-3-030-39165-2_196