Zobrazeno 1 - 10
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pro vyhledávání: '"Ildefonso Grande"'
Autor:
Ildefonso Grande, María Jesús Merino
Publikováno v:
AD Research, Vol 2, Iss 2, Pp 58-74 (2010)
En este artículo se muestra el tratamiento de las variables cualitativas que describen los hábitos de exposición a medios: televisión, radio, periódicos y revistas en diferentes segmentos de jóvenes clasificados por su edad y género. Los resul
Externí odkaz:
https://doaj.org/article/a98900db5fdf478c82eb4f111cf921e6
Autor:
Esteban, Ildefonso Grande
Publikováno v:
Revista Española de Financiación y Contabilidad, 1984 May 01. 13(44), 273-295.
Externí odkaz:
https://www.jstor.org/stable/42782051
Autor:
Viñes, Victoria Tur1 victoria.tur@ua.es, Esteban, Ildefonso Grande2 urdin@unavarra.es
Publikováno v:
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. nov2009, Vol. 14 Issue 27, p33-59. 27p.
Publikováno v:
International Journal of Wine Business Research. 25:94-107
PurposeThis paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers.Design/methodology/approachThe study was carried out on a sample of 318 consumers; 50 per cent
Autor:
Teresa Garcia, Ildefonso Grande
Publikováno v:
Appetite. 54:62-70
The continuously evolving lifestyles of European consumers are most noticeable in the elderly age segment, which, as a result, is drawing increasing attention from agrifood companies. The aim of this study is to perform an empirical analysis of the m
Autor:
Ildefonso Grande
Publikováno v:
Journal of Consumer Behaviour. 4:363-373
Current scales to assess the exploratory tendency are mainly composite measures of psychological characteristics of the consumers concerning their personality. The cultural environment in which they were developed and tested is also a major factor th
Autor:
Teresa Garcia, Ildefonso Grande
Publikováno v:
Journal of Property Investment & Finance. 21:136-153
The main task when valuing land is to identify the variables affecting its value. This is critical when a large number of variables is involved. Furthermore, collinearity and other econometric disturbances frequently occur in this type of research. A
Autor:
Ildefonso Grande
Publikováno v:
Journal of International Consumer Marketing. 12:7-26
The current scales for assessing the exploratory tendency of consumers are mainly composite measures relied upon by the psychological characteristics of consumers with regard to their personality. At the present time, the available OSL (Optimum Stimu
Publikováno v:
Biblos-e Archivo. Repositorio Institucional de la UAM
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname
Academica-e: Repositorio Institucional de la Universidad Pública de Navarra
Universidad Pública de Navarra
Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
We adapt the technology acceptance model (TAM) to examine the factors influencing mobile gaming adoption among “global youth.” Our model replaces usefulness with convenience, incorporating visual appeal and escapism as antecedents of fun, and per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31632875b4660b78e3221c3a584e8ca8
https://hdl.handle.net/2454/31980
https://hdl.handle.net/2454/31980
The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the “global youth” segment, which seeks innovative, efficient, and enjoyable pastimes. However, little i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3ed97946c88069ad3536810bf9d1e83
https://doi.org/10.1016/s1474-7979(06)18011-4
https://doi.org/10.1016/s1474-7979(06)18011-4