Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Ilaria Baghi"'
Publikováno v:
Quaderni di Sociologia, Vol 58, Pp 66-88 (2012)
The paper aims to contribute to understand the migrant entrepreneurs family's role during business start up and management. At the beginning we review (inevitably in a partial way) migrants entrepreneurship literature within the migration studies. Mi
Externí odkaz:
https://doaj.org/article/d3234a4b390d4fb0a69df85545e5f611
Publikováno v:
Journal of Marketing Management. 37:1573-1604
This research explores the effects of a brand scandal that affects a for-profit brand collaborating with a non-profit organisation. Two experimental studies demonstrated that the effects on the for...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4c28c8d7d4af6003f6f861a9750058f
https://doi.org/10.1080/0267257x.2021.1928267
https://doi.org/10.1080/0267257x.2021.1928267
Autor:
Ilaria Baghi, Veronica Gabrielli
Publikováno v:
Journal of Product & Brand Management. 28:653-670
Purpose Previous research on brand crisis has introduced the difference between a values-related crisis and a performance-related crisis. However, little remains known regarding consumers’ varying negative responses towards these two different type
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05582819bdd45e668a6ae20be52adae0
https://doi.org/10.1108/jpbm-03-2018-1806
https://doi.org/10.1108/jpbm-03-2018-1806
Autor:
Ilaria Baghi, Veronica Gabrielli
Previous research on brand crisis has introduced the difference between a values-related crisis and a performance-related crisis. Across two experimental studies, we extend current research by demonstrating how self-brand connectedness increases peop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::39994eeeb8c999acb667db7a220af457
https://hdl.handle.net/11380/1234927
https://hdl.handle.net/11380/1234927
Autor:
Ilaria Baghi, Paolo Antonetti
Past research on scapegoating argues that this crisis communication strategy is often ineffective because it can be perceived as an unfair attempt at shifting blame. In contrast, a few studies have shown that scapegoating can be effective by increasi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad9249f38700fa3b94b2ff65d345fdf0
https://hdl.handle.net/11380/1254143
https://hdl.handle.net/11380/1254143
Autor:
Veronica Gabrielli, Ilaria Baghi
PurposeThis paper aims to investigate the effects on corporate brand equity when a company moves from a house of brand strategy to a branded house. In fact, recently, most of large companies (Procter & Gamble, Unilever) are managing this swift in ord
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86b9bc89640d461973e71ef5f2105a23
https://hdl.handle.net/11380/1199937
https://hdl.handle.net/11380/1199937
Autor:
Paolo Antonetti, Ilaria Baghi
Publikováno v:
European Journal of Marketing. 51:2030-2053
Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives are more effective when linked with hedonic than utilitarian products. Little is known, however, about the process underpinning this effect. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::544c944e7c8f0ed15bff730e9c50e4b7
https://doi.org/10.1108/ejm-12-2016-0723
https://doi.org/10.1108/ejm-12-2016-0723
Autor:
Paolo Antonetti, Ilaria Baghi
Companies faced with a crisis sometimes blame others in their communications, when they feel that responsibility for the negative event lies elsewhere. Research has argued that stakeholders often react negatively to this type of message, because they
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51b577c59d5c5877956c2ca89d112394
https://hdl.handle.net/11380/1185079
https://hdl.handle.net/11380/1185079
Autor:
Veronica Gabrielli, Ilaria Baghi
The present study is focused on the endorser topic following two different paths: firstly, proposing an extension of the theoretical match-up model, enlarge it through two other potential types of consistency: the typicality fit and the imagery fit.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91bbef186f48c2f99f86de57ab82281a
https://hdl.handle.net/11380/1190443
https://hdl.handle.net/11380/1190443