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Autor:
Ikäheimo, J. P. (Janne P.)
Neolocalism has been identified as an important component in the current boom in microbreweries. When constructed actively and consciously, it can also be deployed in marketing as a method of brand-related storytelling. This argument is strengthened
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2423::c4d4bd96b2ae66d1ae700fff9e2436b2
http://urn.fi/urn:nbn:fi-fe2021062940375
http://urn.fi/urn:nbn:fi-fe2021062940375
