Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Ihor Ponomarenko"'
Publikováno v:
Business Ethics and Leadership, Vol 8, Iss 1, Pp 74-92 (2024)
The rapid development of digital technologies, digital transformation, business innovation, and the emergence of such technologies as artificial intelligence, blockchain, the Internet of Things provides significant potential for transforming business
Externí odkaz:
https://doaj.org/article/bc34f0e0b2db45b3912ad5a46d2f6f6c
Autor:
Ihor Ponomarenko, Dmytro Ponomarenko
Publikováno v:
Economics & Education, Vol 8, Iss 4 (2023)
The purpose of the work is to determine the characteristics of the use of artificial intelligence in logistics systems and digital marketing strategies of companies. The aim of the study is to determine the impact on companies of the simultaneous use
Externí odkaz:
https://doaj.org/article/211d7eaf93f243519acf82b26620e892
Autor:
Valeriia Redka, Ihor Ponomarenko
Publikováno v:
Vìsnik Sumsʹkogo deržavnogo unìversitetu. 2022:224-231
Marketing strategy is an integral component of the successful business activity of a modern enterprise in any field of economic activity. The work presents the results of research into the need for a client-oriented marketing strategy for business. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::361a46f0290621b4bb9e9492bc7a9f7e
https://doi.org/10.21272/1817-9215.2022.4-23
https://doi.org/10.21272/1817-9215.2022.4-23
Publikováno v:
Vìsnik Sumsʹkogo deržavnogo unìversitetu. 2022:152-158
The article presents the research results on some aspects of achieving carbon neutrality in Ukraine. Carbon neutrality is a challenge for the whole world. In 2020, the concentration of greenhouse gases in the atmosphere reached a historical maximum.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6c3cd167b3eb466b20e1f3e8616035e
https://doi.org/10.21272/1817-9215.2022.4-16
https://doi.org/10.21272/1817-9215.2022.4-16
Autor:
Ihor Ponomarenko, Alina Sapian
Publikováno v:
Problems of Innovation and Investment Development. :84-89
The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26b802570f82dec57f307485c3f3e46a
https://doi.org/10.33813/2224-1213.25.2021.9
https://doi.org/10.33813/2224-1213.25.2021.9
Autor:
Ihor Ponomarenko, Oleksandra Lubkovska
Publikováno v:
Problems of Innovation and Investment Development. :149-156
The subject of the research is the approach to the possibility of using data science methods in the field of health care for integrated data processing and analysis in order to optimize economic and specialized processes The purpose of writing this a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db7dee26029dcd7aa3a9c4ba4e9c5cb6
https://doi.org/10.33813/2224-1213.24.2021.15
https://doi.org/10.33813/2224-1213.24.2021.15
Autor:
Ihor Ponomarenko
Publikováno v:
Herald UNU. International Economic Relations And World Economy.
The main types of digital marketing and subtypes of social network marketing are presented, which differ based on the specifics of the posted content and the main characteristics of the target audience. Scientifically based approaches to influencing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::086ee40fcbb8698e2108743fae703ba6
https://doi.org/10.32782/2413-9971/2021-37-10
https://doi.org/10.32782/2413-9971/2021-37-10
Autor:
Ihor Ponomarenko, Serhii Siabro
Publikováno v:
Economic scope.
The article reveals the peculiarities of modern companies development in the conditions of entrepreneurial activity digitalization and transformation by reorientation to the online environment, which allows to increase the level of competitiveness. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95d905c2e3c11b808ac3d463e57b2cd8
https://doi.org/10.32782/2224-6282/172-9
https://doi.org/10.32782/2224-6282/172-9
Publikováno v:
Market Infrastructure.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::129cbe72e120de7020eda99d7899b2c9
https://doi.org/10.32843/infrastruct47-24
https://doi.org/10.32843/infrastruct47-24
Autor:
Ihor Ponomarenko, Inna Vinnikova
Publikováno v:
Eastern Europe: economy, business and management.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f27fc1aef58e089aa4c712507e6fe6e
https://doi.org/10.32782/easterneurope.27-11
https://doi.org/10.32782/easterneurope.27-11