Výsledky vyhledávání - "Igor Gladkikh"

Akademický článek

Sustainability trends and consumer perceived risks towards private labels

Autor: Vitally Cherenkov, Marina Sheresheva, Sergey Starov, Igor Gladkikh, Alexander Tanichev, Svetlana Berezka, Igor Savelev, Anastasia Yussuf

Publikováno v: Entrepreneurship and Sustainability Issues, Vol 8, Iss 1, Pp 347-362 (2020)

Externí odkaz: https://doaj.org/article/197fdabdecc74e4daa400f0d3be527ae

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Akademický článek

Using Pairwise Comparisons to Determine Consumer Preferences in Hotel Selection

Autor: Nikolai Krivulin, Alexey Prinkov, Igor Gladkikh

Publikováno v: Mathematics, Vol 10, Iss 5, p 730 (2022)

We consider the problem of evaluating preferences for criteria used by university students when selecting a hotel for accommodation during a professional development program in a foreign country. Input data for analysis come from a survey of 202 resp

Externí odkaz: https://doaj.org/article/ba490ba4f4ac45c99469a9ae40d94f1a

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Baltika Breweries: Product-Line Pricing and Brand Positioning

Autor: Igor Gladkikh, Sergey A. Starov

Externí odkaz: http://sk.sagepub.com/cases/baltika-breweries-product-line-pricing-and-brand-positioning

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Chinese “Goliath” and Russian “David”, or Alliance Ltd. (St. Petersburg, Russia) Fighting for its Place in the Distribution Channel on the International BTB Market

Autor: Vitally Cherenkov, Igor Gladkikh

Externí odkaz: https://sk.sagepub.com/cases/alliance-a-place-in-the-distribution-channel-on-the-intl-btb-market

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The Valio Company in the Russian Market: Will Processed Cheese Viola Hold a Winning Position?

Autor: Igor Gladkikh, Sergei Starov

Externí odkaz: http://sk.sagepub.com/cases/the-valio-company-in-the-russian-market-processed-cheese-viola

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The Ecology Company: Optimization of Pricing Strategy

Autor: Igor Gladkikh, Zhanna Svetlanova, Konstantin Krotov

Externí odkaz: https://sk.sagepub.com/cases/the-ecology-company-optimization-of-pricing-strategy

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Kronverk Cinema: How Much Is a Ticket to the Movies?

Autor: Igor Gladkikh, A. P. Mikhailina

Externí odkaz: http://sk.sagepub.com/cases/kronverk-cinema-how-much-is-a-ticket-to-the-movies

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“Vitalena Health Promotion Centre”: In Search of a Positioning Strategy

Autor: Igor Gladkikh, Tatiana Butova

Externí odkaz: https://sk.sagepub.com/cases/vitalena-health-promotion-centre-in-search-of--a-positioning-strategy

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Akademický článek

Using Pairwise Comparisons to Determine Consumer Preferences in Hotel Selection.

Autor: Krivulin, Nikolai¹ (AUTHOR) aprinkov@yahoo.com, Prinkov, Alexey¹ (AUTHOR), Gladkikh, Igor² (AUTHOR) gladkikh@gsom.spbu.ru

Publikováno v: Mathematics (2227-7390). Mar2022, Vol. 10 Issue 5, p730. 1p.

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