Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Ignatius Enda Panggati"'
Publikováno v:
Cogent Business & Management, Vol 10, Iss 2 (2023)
AbstractThe COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Bra
Externí odkaz:
https://doaj.org/article/7a9cc274f4a4479f86b00ed12b53f960
Autor:
Wanda Wandoko, Ignatius Enda Panggati
Publikováno v:
Journal of Relationship Marketing. 21:148-167
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bac4f78fc1cba80a3acac2644a32a5e5
https://doi.org/10.1080/15332667.2022.2035198
https://doi.org/10.1080/15332667.2022.2035198
Publikováno v:
E3S Web of Conferences. 388:03001
Pandemic COVID-19 encouraged Indonesia retail migrate their business to e-commerce, especially e-marketplace or online shop. The aim of this study is to examine the relationship of e-trust and e-satisfaction in building e-loyalty. This study also aim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8afea850dd39d63b6508dd7bf1fedd9
https://doi.org/10.1051/e3sconf/202338803001
https://doi.org/10.1051/e3sconf/202338803001
Autor:
Wanda Wandoko, Ignatius Enda Panggati
Publikováno v:
2021 3rd International Conference on Cybernetics and Intelligent System (ICORIS).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96d2176c875ebc0555124808b53f5a88
https://doi.org/10.1109/icoris52787.2021.9649604
https://doi.org/10.1109/icoris52787.2021.9649604
Autor:
Ignatius Enda Panggati, Wanda Wandoko
Publikováno v:
Infotech: Journal of Technology Information. 5:21-26
In English, Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The dev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::18c9beaa19059c46578967eaface8340
https://doi.org/10.37365/it.v5i1.32
https://doi.org/10.37365/it.v5i1.32
Publikováno v:
2020 International Conference on Information Management and Technology (ICIMTech).
Customer loyalty has been an important asset for an online retailer. Previous studies stated that e-trust is an important variable in building e-loyalty. Previous studies also show that e-loyalty and e-trust are influenced by reputation, information
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::984f46684ec3758c27d3d2205be852cb
https://doi.org/10.1109/icimtech50083.2020.9211251
https://doi.org/10.1109/icimtech50083.2020.9211251
Publikováno v:
2020 International Conference on Information Management and Technology (ICIMTech).
Gamification refers to technologies that aim to motivate users with incentives towards various behaviors, usually through the use of game elements. This research examines gamification in Shoppee, one of the biggest e-commerce sites in Indonesia. Base
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f3a1ce3ad230d0313293127ee5e9ade
https://doi.org/10.1109/icimtech50083.2020.9211217
https://doi.org/10.1109/icimtech50083.2020.9211217
This study investigates the antecedents of millennial digital customers e-loyalty on online retailer in Indonesia context. This study proposes and examine e-trust, retailer quality, information quality, and coupon proneness as antecedent variable tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1beed783d1beaf46e4dd69a447101e49
