Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Ignacio Gil-Pérez"'
Publikováno v:
Consumer Research Methods in Food Science ISBN: 9781071629994
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::891de77b2c5440f9bee6e0f45106b7e5
https://doi.org/10.1007/978-1-0716-3000-6_20
https://doi.org/10.1007/978-1-0716-3000-6_20
Autor:
Iván Lidón, Javier Montero Martín, Ignacio Gil-Pérez, Hans C.M. van Trijp, Rubén Rebollar, Betina Piqueras-Fiszman
Publikováno v:
Food Quality and Preference, 71, 197-208
Food Quality and Preference 71 (2019)
Food Quality and Preference 71 (2019)
The packaging of a product is a key element in the communication between producers and consumers, so getting the consumer to interpret the packaging visual signs in the desired way is crucial to be successful in the marketplace. However, this is not
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84f4aabaf2025f04405275db9831ce9e
https://doi.org/10.1016/j.foodqual.2018.07.009
https://doi.org/10.1016/j.foodqual.2018.07.009
Publikováno v:
Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
Zaguán: Repositorio Digital de la Universidad de Zaragoza
Universidad de Zaragoza
instname
Zaguán: Repositorio Digital de la Universidad de Zaragoza
Universidad de Zaragoza
Scientific interest in understanding how packaging imagery influences consumer perception and response has increased in the last decade. Research show that the attributes of what is depicted on imagery anchor consumers’ judgements, affecting how th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::245a67005bcd973ae37b140c5ebd429c
http://zaguan.unizar.es/record/99237
http://zaguan.unizar.es/record/99237
Autor:
Iván Lidón, Javier Montero Martín, Rubén Rebollar, Ignacio Gil-Pérez, José Luis Vicente-Villardón
Publikováno v:
Packaging Technology and Science. 31:689-697
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebb324817db76dca3885fb243c35fae2
https://doi.org/10.1002/pts.2407
https://doi.org/10.1002/pts.2407
Publikováno v:
Food Quality and Preference 71 (2019)
Food Quality and Preference, 71, 384-394
Food Quality and Preference, 71, 384-394
The images shown on food packaging play an important role in the processes of identification, categorisation and the generation of expectations, since the consumer uses the images to infer information about the product. However, a given image may con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b9f56ca083473e98a77ccd7327a3639a
https://research.wur.nl/en/publications/what-do-you-mean-by-hot-assessing-the-associations-raised-by-the-
https://research.wur.nl/en/publications/what-do-you-mean-by-hot-assessing-the-associations-raised-by-the-
Publikováno v:
Food Research International. 126:108721
This study aimed to assess how packaging imagery used to convey that a natural yogurt is sweetened influences consumer expectations and willingness to buy. Four packages of sweetened natural yogurt were designed, in which the message that they were s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f601abc57455538c256c863662bd2646
https://doi.org/10.1016/j.foodres.2019.108721
https://doi.org/10.1016/j.foodres.2019.108721