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pro vyhledávání: '"Ignacio E. Inostroza-Quezada"'
Publikováno v:
Journal of Business Research. 128:279-289
Retail technology provides novel ways to investigate the effects of marketing actions (MAs) on consumers’ behaviors. To evaluate effects of MAs on conversion, we propose an approach that combines sensor-collected records of store entries with regis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5aea0fda52d1c40f6e0b875b12e0b4e
https://doi.org/10.1016/j.jbusres.2021.02.032
https://doi.org/10.1016/j.jbusres.2021.02.032
