Diseñar un modelo de identidad de marca en la industria del fútbol

Autor: Khodaparast, Siavash, Azizi, Bisotoon, Bakhshalipour, Vahid

Publikováno v: RBFF-Revista Brasileira de Futsal e Futebol; v. 13 n. 54 (2021); 456-468
RBFF-Brazilian Journal of Futsal and Football; Vol. 13 No. 54 (2021); 456-468
RBFF-Revista Brasileña de Fútbol Sala y Fútbol; Vol. 13 Núm. 54 (2021); 456-468
RBFF-Rivista Brasiliana di Futsal e Calcio; V. 13 N. 54 (2021); 456-468
Revista Brasileira de Futsal e Futebol
Instituto Brasileiro de Ensino e Pesquisa em Fisiologia do Exercício (IBPEFEX)
instacron:IBPEFEX

Today, football is one of the most popular sports globally. Its particular attractiveness is firmly linked to brand concepts; therefore, this study aimed to design a brand identity model in the football industry. This research applied in terms of pur

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::0bcdd1541c1b5b30dddcf63de550bec7
http://www.rbff.com.br/index.php/rbff/article/view/1152