Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Ibtissame Abaidi"'
Publikováno v:
Journal of Consumer Marketing. 39:595-609
Purpose This research aims to examine the co-production of a product as a source of psychological well-being for consumers. Design/methodology/approach A quantitative experimental study on the theme of cosmetics products was conducted using a sample
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::218bd010bae03ed8c84ae4d1217dc059
https://doi.org/10.1108/jcm-01-2021-4404
https://doi.org/10.1108/jcm-01-2021-4404
In a context of growth of smart offers, studying the process of valuing an intangible offer by highlighting the role of consumer’s mental self-imagery is a promising avenue. An experimental study involving a representative sample of 836 individuals
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::343a16109675154c337f4d46f1867154
https://hal.science/hal-02610795
https://hal.science/hal-02610795
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, A paraître
Recherche et Applications en Marketing (French Edition), SAGE Publications, A paraître
Dans un contexte de développement accru des offres intelligentes, identifier le processus de valorisation d’une offre intangible par le consommateur en mettant en lumière le rôle de l’imagerie mentale de soi constitue une voie prometteuse. En
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0412186d521764b6801dc9de433347bc
https://hal.archives-ouvertes.fr/hal-02610795
https://hal.archives-ouvertes.fr/hal-02610795
Autor:
Ibtissame Abaidi, Eric Vernette
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2018, 35 (7), pp.676-687
Journal of Consumer Marketing, Emerald, 2018, 35 (7), pp.676-687
Purpose The internet has made it possible to diffuse totally digitized products on a very large scale. The newspaper business is one of the sectors that has been most affected by this technological revolution. Given such products’ uneven commercial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b579119ce76d3305319a25c03a35a8ce
https://hal.archives-ouvertes.fr/hal-02008033
https://hal.archives-ouvertes.fr/hal-02008033
Publikováno v:
Information and Communication Technologies in Organizations and Society ISBN: 9783319289069
The paper explores mental imagery in the consumer online website navigation experience. We examine contributions of experienced mental images on the consumer’s post-visit in influencing e-satisfaction and attitude. Combining qualitative and quantit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ca3d8ee795a9a8cf97bb555348fcf88
https://doi.org/10.1007/978-3-319-28907-6_15
https://doi.org/10.1007/978-3-319-28907-6_15
Autor:
Ibtissame Abaidi, Laurent Maubisson
Publikováno v:
Management & Avenir. :165-186
Resume L’objet de cette etude est d’apprecier la transposition en ligne du traditionnel entretien individuel en face-a-face. A la lumiere des 13 entretiens semi-directifs realises pour chacune des methodes d’administration (online vs offline),
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4038b814805d97614fbc932d060c43e
https://doi.org/10.3917/mav.044.0165
https://doi.org/10.3917/mav.044.0165
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2015, ⟨10.7193/DM.078.45.62⟩
Décisions Marketing, Association Française du Marketing, 2015, ⟨10.7193/DM.078.45.62⟩
International audience; Using ecological arguments to justify the digitalization of written press. A typology of consumers based on theirbeliefsBased on the observation that professionals are increasingly using ecological arguments to promote the dig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dcd39ed77d270831089da8c9a43566e4
https://hal.archives-ouvertes.fr/hal-02310374
https://hal.archives-ouvertes.fr/hal-02310374
Autor:
Ibtissame Abaidi
Le prix est souvent considéré comme étant le principal antécédent de la valeur globale perçue des supports digitaux. Une étude effectuée auprès de 387 individus montre que la valeur globale perçue diffère entre les individus. Cinq groupes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::0bcac83d2bf847574f85adbb19bd3f14
http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_073.pdf
http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_073.pdf
Autor:
Maubisson, Laurent, Ibtissame, Abaidi
Publikováno v:
Management & Avenir
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 44 (4)
Management & Avenir, INSEEC/Management Prospective Ed. 2011, 44 (4)
International audience; The purpose of this study is to assess the online implementation of the traditional face to face interview. Based on 13 in-depth interviews conducted for each method of administration (online vs offline), we evaluate the appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::89556aaf2abf58f1755717a198513131
https://hal-univ-tours.archives-ouvertes.fr/hal-01559766
https://hal-univ-tours.archives-ouvertes.fr/hal-01559766