Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Iasmina-Iulia Gradinescu"'
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 1, Pp 617-620 (2023)
This paper examines the impact of new technologies on the marketing field and focuses on the challenges of adopting artificial intelligence (AI)-generated influencers in marketing strategies. More exactly, it aims to explore, through the eyes of ma
Externí odkaz:
https://doaj.org/article/b77ea41712c649caa0fb324d6cd55180
Autor:
Elena Goga, Mihai Cristian Orzan, Elena Florentina Grejdan, Iasmina Iulia Gradinescu, Andreea Radulian, Anca Olguta Orzan
Publikováno v:
INTED2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::822e08d221a01ab02f553774c6f3685b
https://doi.org/10.21125/inted.2022.2685
https://doi.org/10.21125/inted.2022.2685
Autor:
Elena Goga, Elena Florentina Grejdan, Anca Olguta Orzan, Mihai-Cristian Orzan, Iasmina-Iulia Gradinescu
Publikováno v:
ICERI2021 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a43d44236e55367c17402af3d0362cd8
https://doi.org/10.21125/iceri.2021.2295
https://doi.org/10.21125/iceri.2021.2295
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 4, Pp 38-42 (2024)
ChatGPT is perceived to have a significant impact on customer experience and marketing. Hence, this paper aims to explore the ethical perspective of ChatGPT and subsequently its effect on the marketing activities through the eyes of marketing profess
Externí odkaz:
https://doaj.org/article/24fdc7998d374d94a39510831fed8215