Výsledky vyhledávání

High Street research agenda: identifying High Street research priorities

Autor: Ian Grime, Simon Quin, Cathy Parker, Nikos Ntounis

Publikováno v: Journal of Place Management and Development. 7:176-184

Purpose – The purpose of this short article is to outline a research agenda to further our understanding of how retail areas are influenced by, and adapt to, change. This is part of an Economic and Social Research Council-funded project High Street

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::870855d34fad9de5393ca7f3622cb507
https://doi.org/10.1108/jpmd-06-2014-0008

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Desired and perceived identities of fashion retailers

Autor: Ranis Cheng, Ian Grime, Tony Hines

Publikováno v: European Journal of Marketing. 42:682-701

Purpose – The paper seeks to examine the role of corporate identity in UK clothing retail organisations, focusing on the “fast fashion” sector. The aim is to analyse the “gap” between desired identity and perceived identity within the secto

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::364ae1e87593c3c0ed6f6d91dd58b9b6
https://doi.org/10.1108/03090560810862589

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The impact of brand extensions on brand personality: experimental evidence

Autor: Ian Grime, Adamantios Diamantopoulos, Gareth Smith

Publikováno v: European Journal of Marketing. 39:129-149

PurposeTo investigate empirically the impact of brand extensions on brand personality, using Aaker's scale to measure the latter.Design/methodology/approachExperimental study manipulating extension fit (good/poor fit), controlling for brand familiari

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e229c9eb521285ef15cb6fe3bb2ab8f
https://doi.org/10.1108/03090560510572052

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Consumer evaluations of extensions and their effects on the core brand

Autor: Gareth Smith, Ian Grime, Adamantios Diamantopoulos

Publikováno v: European Journal of Marketing. 36:1415-1438

Extensions as forms of new product development strategy have been discussed to a great extent during the last decade, however, there have been limited reviews of the literature. This article reassesses the work on brand and line extensions and integr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b6ff1c5e8b4fc416dbbe5ff06f29126
https://doi.org/10.1108/03090560210445245

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Fashion retailer desired and perceived identity

Autor: Ian Grime, Tony Hines, Ranis Cheng

Publikováno v: Fashion Marketing ISBN: 9780080468174

Questions of identity are clearly central to fashion marketing. In the chapter on segmentation identity is an important issue for targeting customers. However, a theory of identity is difficult in the sense of certainty as was demonstrated in that ch

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07c0789ff00a95192a0aea05737cd963
https://e-space.mmu.ac.uk/85543/