Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Ian Combe"'
Autor:
Ian Combe, David J. Carrington
Publikováno v:
Leader Thinking Skills ISBN: 9781315269573
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81870f64b5907ddb6e69a5c213bc45e7
https://doi.org/10.4324/9781315269573-7
https://doi.org/10.4324/9781315269573-7
This empirical study investigates cognitive shifts in both leader and follower teams when developing consensus or agreement in how to resolve a slowly emerging organizational crisis over time. The cognitive maps of leaders and followers are analyzed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c118f5fd790f84663c0fe2426b3e12f2
https://publications.aston.ac.uk/id/eprint/37941/1/1_s2.0_S104898431630234X_main.pdf
https://publications.aston.ac.uk/id/eprint/37941/1/1_s2.0_S104898431630234X_main.pdf
This paper presents a case study that reveals how stakeholders in the research process, by recommending specific data collection and analytical techniques, exert significant ‘hidden’ influence on the decisions made on the basis of market research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d21c4d20dd5388a73884b3bf7f0d284a
https://eprints.soton.ac.uk/395409/
https://eprints.soton.ac.uk/395409/
Autor:
Ian Combe
Publikováno v:
European Journal of Marketing. 46:1257-1267
PurposeThe purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major debates relating to flexibility in order to position the artic
Publikováno v:
European Journal of Marketing, 46(10), 1320-1339. Emerald Group Publishing Limited
PurposeCurrent conceptualisations of strategic flexibility and its antecedents are theory‐driven, which has resulted in a lack of consensus. To summarise this domain the paper aims to develop and present an a priori conceptual model of the antecede
Publikováno v:
International Journal of Consumer Studies. 30:582-590
Developing economies offer tremendous potential for future growth and organizations appreciating these consumers’ requirements stand to reap considerable returns. However, compared with more developed economies published consumer studies are few. I
Autor:
Gordon E. Greenley, Ian Combe
Publikováno v:
European Journal of Marketing. 38:1456-1480
Different forms of strategic flexibility allow for reactive adaptation to different changing environments and the proactive driving of change. It is therefore becoming increasingly important for decision makers to not only possess marketing capabilit
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 5:1-24
This article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of semiotics to study the interpretation of messages is discussed, and the link
Publikováno v:
Managerial Auditing Journal. 18:254-262
Whilst some authors have portrayed the Internet as a powerful tool for business and political institutions, others have highlighted the potential of this technology for those vying to constrain or counter‐balance the power of organizations, through
Interest into the effects of social influence on members of online communities is growing but there is a lack of knowledge about the impact of influential members in online communities on responses to strategy change within the wider community. We ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d090aa5e8cdce91cc7d49a2f292b67c3
https://publications.aston.ac.uk/id/eprint/23211/1/Tracing_social_influence_in_responses_to_strategy_change_in_an_online_community.pdf
https://publications.aston.ac.uk/id/eprint/23211/1/Tracing_social_influence_in_responses_to_strategy_change_in_an_online_community.pdf