Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Iain Black"'
Autor:
Françoise Vuillier, Zhi Li, Iain Black, Melania Cruciani, Erminia Rubino, Frédérique Michel, Sandra Pellegrini
Publikováno v:
Frontiers in Immunology, Vol 13 (2022)
Regulation of innate immune responses is essential for maintenance of immune homeostasis and development of an appropriate immunity against microbial infection. We show here that miR-3614-5p, product of the TRIM25 host gene, is induced by type I inte
Externí odkaz:
https://doaj.org/article/90514592c6f148eb8287b28046b75a61
Publikováno v:
Research Handbook on Ethical Consumption ISBN: 9781802202021
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fd34f3e073808bbc7ec4825e979fdbb
https://doi.org/10.4337/9781802202021.00023
https://doi.org/10.4337/9781802202021.00023
Autor:
Françoise, Vuillier, Zhi, Li, Iain, Black, Melania, Cruciani, Erminia, Rubino, Frédérique, Michel, Sandra, Pellegrini
Publikováno v:
Frontiers in immunology. 13
Regulation of innate immune responses is essential for maintenance of immune homeostasis and development of an appropriate immunity against microbial infection. We show here that
Autor:
Iain Black, Cleopatra Veloutsou
Publikováno v:
Journal of Business Research. 117:873-885
The success of brand communities as social structures that facilitate the co-creation of brands depends on the nature of their members' participation. Existing research provides limited insights into the roles brand community members perform. In resp
The file attached to this record is the author's final peer reviewed version. This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1832dbf6d4a01351c45c579bf6e542b2
https://doi.org/10.1080/15377857.2021.1892900
https://doi.org/10.1080/15377857.2021.1892900
Autor:
Iain Black, Dimitrios Kolyperas, George Maglaras, Julie Tinson, Carolyn Wilson, Mona Moufahim
Publikováno v:
Journal of Marketing Management. 35:795-797
The Academy of Marketing 2018 (AM2018) conference was hosted by the University of Stirling in the heart of Scotland. The theme of the conference was Marketing the Brave which challenged marketing s...
Publikováno v:
Families, Relationships and Societies. 5:467-472
Gross Domestic Product (GDP) has emerged as a dominant proxy for the success of a nation. At the micro level, a similar monetary orientation is manifest in the development of invidious materialism. This article supports a shift in the purpose of poli
Autor:
Charles S. Areni, Iain Black
Publikováno v:
Psychology & Marketing. 33:516-524
Two laboratory studies examine how consumers adjust their eating to the size of the portion they expect to receive. Participants who knew in advance that they would receive six pieces of chocolate waited less time before eating each piece and ate mor
Autor:
Iain Black, Charles S. Areni
Publikováno v:
Psychology & Marketing. 32:532-543
This research examines the savoring or eating behaviors by which consumers are able to adjust their level of satiation to accommodate different portion sizes. Over three experiments, it shows that consumers who receive a smaller number of chocolates
Autor:
Iain Black, Peta Morton
Sexual appeals remain a very popular advertising technique yet questions regarding their use remain, including how they can be used to appeal to men and women simultaneously. Literature examining what men and women find sexually appealing and the bod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::782c7824d8112a33a0d758358ab401d9
http://dspace.stir.ac.uk/bitstream/1893/28788/1/AppealingtoMenandWomenUsingSexualAppealsfulltextfinal.pdf
http://dspace.stir.ac.uk/bitstream/1893/28788/1/AppealingtoMenandWomenUsingSexualAppealsfulltextfinal.pdf