Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Iacob Catoiu"'
Autor:
Iacob Catoiu, Calin Veghes
Publikováno v:
Small Firms and Economic Development in Developed and Transition Economies: A Reader ISBN: 9781315192451
Small Firms and Economic Development in Developed and Transition Economies: A Reader
Scopus-Elsevier
Small Firms and Economic Development in Developed and Transition Economies: A Reader
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e22804242f959403c4a0fdea16032977
https://doi.org/10.4324/9781315192451-11
https://doi.org/10.4324/9781315192451-11
Publikováno v:
Annales Universitatis Apulensis Series Oeconomica. 2:727-736
The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60772e19b66567274095580186adb121
https://doi.org/10.29302/oeconomica.2013.15.2.36
https://doi.org/10.29302/oeconomica.2013.15.2.36
Publikováno v:
Journal of Food Products Marketing. 19:93-109
A few decades ago, academics and economic pundits used to say that information is the main source of power. However, in the Knowledge Society, as we experience it today, information is readily available for everyone, and the real challenge is to mast
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ad0638958a0e59c84b7305bfc0452e8
https://doi.org/10.1080/10454446.2013.761533
https://doi.org/10.1080/10454446.2013.761533
Publikováno v:
Procedia Economics and Finance. 6:449-456
Article propose in a synthetic and punctual manner, a debate fundamentally aimed on two research directions: to what extent the perception of doctors towards the use of marketing principles in the daily activities is in contradiction with their profe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7cd86aacfa290b31d7f4fe8087f4efbd
https://doi.org/10.1016/s2212-5671(13)00162-7
https://doi.org/10.1016/s2212-5671(13)00162-7
Publikováno v:
Annales Universitatis Apulensis Series Oeconomica. 1:278-285
Altough the consumer behavior in the field of consumer goods industry represents a relatively common area of interest in nowadays scientific literature, their loyalty is part of a research area insufficiently studied at the level of Romanian market.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d433d808ba9ad2d1ccbb00a6230881d5
https://doi.org/10.29302/oeconomica.2012.14.1.25
https://doi.org/10.29302/oeconomica.2012.14.1.25
Publikováno v:
Studies in Business and Economics. 5(3):130-136
The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::6b5b731812aadf2f0e7e621996531d9b
http://eccsf.ulbsibiu.ro/RePEc/blg/journl/536catoiu&stanciu&tichindelean.pdf
http://eccsf.ulbsibiu.ro/RePEc/blg/journl/536catoiu&stanciu&tichindelean.pdf
Publikováno v:
Revista de Marketing Online (Journal of Online Marketing). 4(3):3-21
Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Rom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::9d073cad9374c8efdd8c4c7a5730c4c0
http://www.edumark.ase.ro/RePEc/rmko/43/1.pdf
http://www.edumark.ase.ro/RePEc/rmko/43/1.pdf
Autor:
Iacob Catoiu, Tudor Edu
Publikováno v:
Revista de Marketing Online (Journal of Online Marketing). 2(1):12-20
Macromarketingul reprezinta un aspect al marketingului al carui obiect central de studiu este interfata dintre politicile macro-economice si efectele acestora asupra societatii. In plus, acesta foloseste la studiul oportunitatilor asociate marketingu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::b886eeb965ca9e57592ca8551e96e8ed
http://www.edumark.ase.ro/RePEc/rmko/5/2.pdf
http://www.edumark.ase.ro/RePEc/rmko/5/2.pdf
Autor:
Iacob Catoiu, Sanda Pantazi
Publikováno v:
Revista de Marketing Online (Journal of Online Marketing). 1(1):2-5
Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::f6c79122a42779b4d85e0b352660ea3d
http://www.edumark.ase.ro/RePEc/rmko/1/1.pdf
http://www.edumark.ase.ro/RePEc/rmko/1/1.pdf