Zobrazeno 1 - 10
of 13 022 750
pro vyhledávání: '"IS research"'
Autor:
Dorobantu, Sinziana1 (AUTHOR), Gruber, Marc2 (AUTHOR), Ravasi, Davide3 (AUTHOR), Wellman, Ned4 (AUTHOR)
Publikováno v:
Academy of Management Journal. Oct2024, Vol. 67 Issue 5, p1163-1174. 12p.
Autor:
Schmitt, Bernd (AUTHOR), Cotte, June (AUTHOR), Giesler, Markus (AUTHOR), Stephen, Andrew T (AUTHOR), Wood, Stacy (AUTHOR)
Publikováno v:
Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p451-454. 4p.
Autor:
Thomas, Veronica L.1 (AUTHOR) vlthomas@odu.edu, Liu-Thompkins, Yuping1 (AUTHOR)
Publikováno v:
Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p700-709. 10p.
Autor:
André, Quentin (AUTHOR) quentin.andre@colorado.edu, Reinholtz, Nicholas (AUTHOR)
Publikováno v:
Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p845-865. 21p.
Autor:
Zhou, Alvin1 (AUTHOR), Metaxa, Danaë2 (AUTHOR) metaxa@upenn.edu, Kim, Young Mie3 (AUTHOR), Jaidka, Kokil4 (AUTHOR)
Publikováno v:
Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p791-809. 19p.
Autor:
Guerrero, Maribel1, Siegel, Donald2 Donald.Siegel.1@asu.edu, Terjesen, Siri3 sterjesen@fau.edu, Feldman, Maryann4 Maryann.Feldman@asu.edu, Lockett, Andy5 Andy.Lockett@wbs.ac.uk
Publikováno v:
Academy of Management Perspectives. Nov2024, Vol. 38 Issue 4, p441-452. 12p.
Autor:
Olorunfemi, Doyin1 (AUTHOR) d.olorunfemi@bbk.ac.uk
Publikováno v:
International Journal of Market Research. Jul2024, Vol. 66 Issue 4, p410-427. 18p.
Autor:
Hoyer, Wayne D (AUTHOR), Wan, Echo Wen (AUTHOR), Wilcox, Keith (AUTHOR) kwilcox@mays.tamu.edu
Publikováno v:
Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p428-438. 11p.
Autor:
Gupta, Sachin (AUTHOR) Sachin.Gupta@cornell.edu, Danaher, Peter (AUTHOR), Mittal, Vikas (AUTHOR), Morrin, Maureen (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p587-597. 11p.
Autor:
Morozova, Nadia1 (AUTHOR) phd16nm@mail.wbs.ac.uk, Vlaev, Ivo1 (AUTHOR)
Publikováno v:
International Journal of Market Research. Sep2024, Vol. 66 Issue 5, p519-542. 24p.