The effectiveness of Commercial Diplomacy: a survey among embassies and consulates

Autor: Zuidema, L., Ruel, Hubertus Johannes Maria, Ruel, H.

Publikováno v: Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration, 105-140
STARTPAGE=105;ENDPAGE=140;TITLE=Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration

The global economic power shift towards the East has caused the governments of developed economies to support national businesses which are involved in the process of internationalizing and expanding across borders. Commercial diplomacy provides a me

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::50c26fa8b7447a0d15579ba425e8bcf0
https://research.utwente.nl/en/publications/2b40f3ec-0fed-4dd2-8d97-4480f05a3392