Zobrazeno 1 - 10
of 41
pro vyhledávání: '"ION PÂRGARU"'
Publikováno v:
Theoretical and Applied Economics, Vol XXII, Iss 2, Pp 65-76 (2015)
Each form of communication has its specific feature which helps, in turn in creating unique designs. There are also designs which go beyond a certain format and that can be adapted to all situations, for any of the types of communication. The use of
Externí odkaz:
https://doaj.org/article/50f91dfb1f4344f3b3962c77d9fc737a
Autor:
Aurelia-Felicia STĂNCIOIU, Mihail-Cristian DIŢOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 7, Pp 43-54 (2014)
From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious deve
Externí odkaz:
https://doaj.org/article/e2d3a1b43cfc4e80bfe35258089cbe8b
Autor:
Aurelia-Felicia STĂNCIOIU, Andreea BOTOŞ, Nicolae TEODORESCU, Anamaria-Cătălina RADU, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 3, Pp 7-30 (2014)
The complexity of a tourism destination such as Romania constitutes a prerequisite for organizing the marketing activity at the macro and meso level, in the context of the tourism development planning process at national level. An important document
Externí odkaz:
https://doaj.org/article/66dae174074e4c6f8f01bb49a48f17d7
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 16, Pp 15-21 (2013)
In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a desti
Externí odkaz:
https://doaj.org/article/a7fc94d34d2246dda9e8c67eb45dcc4d
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and
Externí odkaz:
https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5
Autor:
ANDREEA BOTOȘ, NICOLAE TEODORESCU, ION PÂRGARU, AURELIA-FELICIA STĂNCIOIU, ANAMARIA-CĂTĂLINA RADU
Publikováno v:
Annals of the University of Petrosani: Economics, Vol XIII, Iss 1, Pp 15-34 (2013)
The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respecti
Externí odkaz:
https://doaj.org/article/50c6238bfd554ea6ace1897258028e0c
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 10, Pp 5-22 (2013)
Considering the common features in the resources field, but especially the way in which they have been managed at the level of each individual country, it can be stated that a destination such as the Balkan peninsula represents a culturally homogeneo
Externí odkaz:
https://doaj.org/article/223ef7759bb64bde840d2ae7afb72b15
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 7, Pp 7-26 (2013)
The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex spac
Externí odkaz:
https://doaj.org/article/606dc8aed1e84668be8c9a5fa4b13fe2
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 6, Pp 7-34 (2013)
The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a
Externí odkaz:
https://doaj.org/article/022d4c020b034828a28dcfffefb5fbfa
Publikováno v:
Theoretical and Applied Economics, Vol XVIII, Iss 12, Pp 43-58 (2011)
A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al.
Externí odkaz:
https://doaj.org/article/43a622f7dd074077bb311f75d7c51043