Zobrazeno 1 - 10
of 324
pro vyhledávání: '"INTERNET advertising effectiveness"'
Autor:
Chae, Inyoung (AUTHOR) inyoung.chae@emory.edu, Bruno, Hernán A. (AUTHOR), Feinberg, Fred M. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Feb2019, Vol. 56 Issue 1, p57-75. 19p. 8 Charts, 3 Graphs.
Autor:
JOHNSON, GARRETT A. (AUTHOR) garrett.johnson@ kellogg.northwestern.edu, LEWIS, RANDALL A. (AUTHOR) randall@econinformatics.com, NUBBEMEYER, ELMAR I. (AUTHOR) elmar.nubbemeyer@gmail.com
Publikováno v:
Journal of Marketing Research (JMR). Dec2017, Vol. 54 Issue 6, p867-884. 18p. 7 Diagrams, 2 Charts.
Autor:
Ju, Ilyoung1 (AUTHOR), He, Yi2 (AUTHOR), Chen, Qimei3 (AUTHOR), He, Wei4 (AUTHOR) hew@uestc.edu.cn, Shen, Bin5 (AUTHOR), Sar, Sela6 (AUTHOR)
Publikováno v:
Journal of Advertising. 2017, Vol. 46 Issue 4, p473-486. 14p.
Autor:
IEVA, MARCO1 marco.ieva@unipr.it, ZILIANI, CRISTINA1 cristina.ziliani@unipr.it, GÁZQUEZ-ABAD, JUAN CARLOS2 jcgazque@ual.es, D'ATTOMA, IDA3 ida.dattoma2@unibo.it
Publikováno v:
Journal of Advertising Research. Sep2018, Vol. 58 Issue 3, p338-348. 11p.
Autor:
CARR, AUSTIN
Publikováno v:
Fast Company. Sep2015, Issue 198, p25-28. 3p. 4 Color Photographs, 1 Chart.
Autor:
FAY, BRAD1 brad.fay@engagementlabs.com, LARKIN, RICK1 rick.larkin@engagementlabs.com
Publikováno v:
Journal of Advertising Research. Jun2017, Vol. 57 Issue 2, p132-143. 12p.
Autor:
FULGONI, GIAN M.1 gfulgoni@comscore.com
Publikováno v:
Journal of Advertising Research. Mar2016, Vol. 56 Issue 1, p9-13. 5p.
Autor:
Zarzosa, Jennifer1 (AUTHOR) zarzosj@hsu.edu, Fischbach, Sarah2 (AUTHOR)
Publikováno v:
Marketing Education Review. Summer2017, Vol. 27 Issue 2, p104-108. 5p.
Autor:
EDELMAN, BENJAMIN1 (AUTHOR) bedelman@hbs.edu
Publikováno v:
Journal of Advertising Research. Jul2014, Vol. 54 Issue 2, p127-132. 6p. 1 Chart.
Autor:
GOODRICH, KENDALL1 (AUTHOR) kendall.goodrich@wright.edu
Publikováno v:
Journal of Advertising Research. Mar2014, Vol. 54 Issue 1, p32-43. 12p. 3 Charts, 2 Graphs.