Zobrazeno 1 - 10
of 281
pro vyhledávání: '"INTENTION TO RECOMMEND"'
Autor:
Singh, Sonali, Manohar, Sridhar
Publikováno v:
International Journal of Educational Management, 2024, Vol. 38, Issue 7, pp. 2034-2049.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEM-06-2023-0300
Autor:
Li Mei Liu, Seong Ho Lee
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 3, Pp 186-200 (2024)
Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial. Th
Externí odkaz:
https://doaj.org/article/cef188d38f6f4abebee5d9e257e0534a
Publikováno v:
Management şi Marketing, Vol 19, Iss 3, Pp 555-578 (2024)
Commonly used research models analysing technological adoption, such as the Technology Adoption Model, Theory of Planned Behaviour, and Unified Theory of Acceptance and Use of Technology, mostly emphasise technology-related variables. In the context
Externí odkaz:
https://doaj.org/article/952e90889d2c47c3a5a1e3e5661cc467
Publikováno v:
Acta Psychologica, Vol 249, Iss , Pp 104450- (2024)
Over the past decade, the rapid development of artificial intelligence has propelled the transition of autonomous vehicles from laboratories to real-world applications. However, autonomous vehicles are a long way from fully integrating into most peop
Externí odkaz:
https://doaj.org/article/588289f9d091481ca30fc514219ba124
Autor:
Mohammed, Iddrisu, Mahmoud, Mahmoud Abdulai, Preko, Alexander, Hinson, Robert, Yeboah, Joseph G.
Publikováno v:
Journal of Hospitality and Tourism Insights, 2022, Vol. 6, Issue 5, pp. 1688-1708.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-10-2021-0297
Publikováno v:
Qalamuna, Vol 16, Iss 1 (2024)
The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of
Externí odkaz:
https://doaj.org/article/cdc3a12e926f4c06aa3e47cfb85890d3
Publikováno v:
Innovative Marketing, Vol 19, Iss 4, Pp 158-172 (2023)
This study aims to determine the effect of peer-to-peer lending (P2PL) on small and medium enterprises (SMEs) underpinned by the theory of planned behavior and asses its impact on the borrower’s intention to recommend such a platform. This paper us
Externí odkaz:
https://doaj.org/article/91c077ed9d634d3e9802b1029a529f2d
Publikováno v:
EuroMed Journal of Business, 2022, Vol. 18, Issue 3, pp. 380-396.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EMJB-12-2021-0194
Publikováno v:
International Journal of Event and Festival Management, 2023, Vol. 14, Issue 3, pp. 277-293.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEFM-10-2022-0084
Publikováno v:
International Journal of Tourism Cities, 2023, Vol. 9, Issue 2, pp. 394-410.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJTC-05-2022-0128