Zobrazeno 1 - 10
of 2 695
pro vyhledávání: '"INFOMERCIALS"'
Autor:
Agee, Tom1 t.agee@paradise.net.nz, Martin, Brett A. S.1 bas.martin@auckland.ac.nz
Publikováno v:
Journal of Advertising Research. Nov/Dec2001, Vol. 41 Issue 6, p35-42. 8p. 3 Charts.
Autor:
Chapman, Patricia S.1 ChapmanPS@Maritz.com, Beltramini, Richard F.2
Publikováno v:
Journal of Advertising Research. Sep/Oct2000, Vol. 40 Issue 5, p24-31. 8p. 2 Black and White Photographs, 3 Charts, 2 Graphs.
Autor:
LeBlanc Wicks, Jan1, Abernethy, Avery M.2
Publikováno v:
Journal of Advertising. Spring2001, Vol. 30 Issue 1, p41-54. 14p. 2 Diagrams.
Autor:
Donthu, Naveen1, Gilliland, David2
Publikováno v:
Journal of Advertising Research. Mar/Apr96, Vol. 36 Issue 2, p69-77. 8p. 3 Charts.
Autor:
Beltramini, Richard F.1
Publikováno v:
Journal of Advertising Research. Aug/Sep83, Vol. 23 Issue 4, p25. 7p.
Autor:
Clark, Jane Bennett, Jones, Kathy
Publikováno v:
Kiplinger Personal Finance. Jul2002, Vol. 56 Issue 7, p98. 8p. 4 Color Photographs.
Autor:
CARVELL, TIM, WARNER, MELANIE
Publikováno v:
Fortune. 5/26/1997, Vol. 135 Issue 10, p36-40. 3p. 1 Color Photograph, 1 Black and White Photograph.
Publikováno v:
Response. Jun2015, Vol. 23 Issue 9, p12-16. 4p.
Autor:
Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and b
Externí odkaz:
https://doaj.org/article/9503f5d6efcd474da3fa15b620da7be4
Autor:
Hetsroni, Amir
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Spring2003, Vol. 25 Issue 1, p13. 12p.