Zobrazeno 1 - 10
of 5 069
pro vyhledávání: '"INDUSTRIAL advertising"'
Autor:
Manthe, Elodie1 Elodie.manthe@univ-smb.fr
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p152-158. 7p.
Autor:
KIHYUN HANNAH KIM (AUTHOR) kh.kim@business.rutgers.edu, KUMAR, V. (AUTHOR) vk@gsu.edu
Publikováno v:
Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p48-68. 21p. 3 Diagrams, 7 Charts, 3 Graphs.
Autor:
Murphy, William H.1 wmurphy@edwards.usask.ca, Ning Li2
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p149-151. 3p.
Autor:
Mahdi, Ali1 amahdi@uottawa.ca
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p139-141. 3p.
Autor:
Friend, Scott B.1 (AUTHOR) friendsb@miamioh.edu, Johnson, Jeff S.2 (AUTHOR)
Publikováno v:
Journal of Personal Selling & Sales Management. Mar2017, Vol. 37 Issue 1, p42-60. 19p.
Publikováno v:
Journal of Marketing. Jul2010, Vol. 74 Issue 4, p45-62. 18p. 1 Diagram, 6 Charts, 1 Graph.
Autor:
Henneberg, Stephan C.1 Stephan.Henneberg@mbs.ac.uk, Pardo, Catherine2, Mouzas, Stefanos3, Naudé, Peter1
Publikováno v:
Journal of Marketing Management. Jul2009, Vol. 25 Issue 5-6, p535-550. 16p. 1 Diagram, 1 Chart.
Publikováno v:
McKinsey Quarterly. 2013, Issue 4, p12-15. 4p. 1 Chart, 1 Graph.
Autor:
Chamblee, Robert, Sandler, Dennis M.1
Publikováno v:
Journal of Advertising Research. Nov/Dec92, Vol. 32 Issue 6, p39-46. 8p. 2 Black and White Photographs, 2 Charts.
Autor:
Hartley, Steven W.1, Patti, Charles H.2
Publikováno v:
Journal of Advertising Research. Apr/May88, Vol. 28 Issue 2, p21. 7p.