Zobrazeno 1 - 1
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pro vyhledávání: '"I. van W Raubenheimber"'
Autor:
J. H. Visser, I. van W Raubenheimber
Publikováno v:
SA Journal of Industrial Psychology, Vol 0, Iss 0 (1980)
A survey of the literature indicates that certain economic requirements have to be met should business firms make use of image building as a means of promoting their products. Seven hypotheses about the way in which consumers associate firms with the
Externí odkaz:
https://doaj.org/article/df49fc284d874cf7a6cae2f714acd2de
