Zobrazeno 1 - 5
of 5
pro vyhledávání: '"I. V. Alyoshina"'
Autor:
I. V. Alyoshina
Publikováno v:
Управление, Vol 11, Iss 2, Pp 124-136 (2023)
The purpose of the study is to search for guidelines for holistic marketing in solving the problems of high-tech development of the Russian economy. The article reveals the problems and opportunities of marketing for high-tech solutions in the Russia
Externí odkaz:
https://doaj.org/article/6a01ed78ca114b89bc7acb24ce627c13
Autor:
I. V. Alyoshina
Publikováno v:
Управление, Vol 10, Iss 1, Pp 85-100 (2022)
The research aims to reveal the logic of the marketing concepts’ evolution in the context of globalization processes of the XX–XXI centuries in order to identify the emerging marketing paradigm, meaningful for Russian realities. The globalization
Externí odkaz:
https://doaj.org/article/cec48c3b3fc74e9cb635c547585449b5
Autor:
I. V. Alyoshina
Publikováno v:
Вестник университета, Vol 0, Iss 1, Pp 20-27 (2021)
Digital globalization is regarded as the environment for the functioning of the 21st century’s university. Problems of digitalization of industries, globalization of markets, growing instability and uncertainty of the environment, increased social
Externí odkaz:
https://doaj.org/article/ae84ef9dcdbd4e978d6355dee94f0f59
Autor:
I. V. Alyoshina
Publikováno v:
Proceedings of the International Scientific Conference “Smart Nations: Global Trends In The Digital Economy” ISBN: 9783030948696
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7426ae187ca028360dbb6994e9f1cdd6
https://doi.org/10.1007/978-3-030-94870-2_25
https://doi.org/10.1007/978-3-030-94870-2_25
Autor:
I. V. Alyoshina
Publikováno v:
Стратегии бизнеса, Vol 0, Iss 2, Pp 100-103 (2014)
Contemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::aca9d43bbc9a0572a0e56a0c58e1c298
https://www.strategybusiness.ru/jour/article/view/52
https://www.strategybusiness.ru/jour/article/view/52