Zobrazeno 1 - 10
of 105
pro vyhledávání: '"I. P. Aleksandrova"'
Autor:
I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 0, Iss 8, Pp 14-22 (2024)
The communicative noise phenomenon as a destructive element of marketing communication aimed at promoting product innovation has been analyzed. In the process of solving the set tasks the attention has been focused on the study of communicative noise
Externí odkaz:
https://doaj.org/article/b15d4a56dd5c4ae3bda6759807f1ca8b
Autor:
I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 0, Iss 7, Pp 26-33 (2024)
The article examines the phenomenon of consumer perception of product innovations in order to identify features determined by modern market conditions. The purpose of the study is achieved by analysing the specifics of customer perception of: the deg
Externí odkaz:
https://doaj.org/article/2f247c5756fd4e3998e35639fa932761
Autor:
I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 0, Iss 8, Pp 183-192 (2023)
The article identifies and analyzes main determinants of the 21st century world community system global crisis from the perspective of the systems and self-organization theories. The study analyzes specifics of the world community as a complex social
Externí odkaz:
https://doaj.org/article/ba55d0e1f7704c7bb76634c374a17f7c
Autor:
I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 1, Iss 6, Pp 29-38 (2023)
The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness. The author’s interpretation of a city geo-brand concept has been offe
Externí odkaz:
https://doaj.org/article/ac208f8b6fb842c09fcd4ed7459fdc65
Autor:
I. Yu. Aleksandrova
Publikováno v:
E-Management, Vol 6, Iss 1, Pp 71-80 (2023)
The concept of polysensory branding and the problem of its adaptation to the web environment are investigated. The content specificity, genesis and psychological basis of the concept of polysensory branding are carried out. The article analyzed the
Externí odkaz:
https://doaj.org/article/4a1aeaad09304b219845060d0aaa36ee
Autor:
I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 1, Iss 12, Pp 171-179 (2023)
The author of the article studies the phenomenon of a dissipative system, the patterns of functioning and development of social dissipative systems as well as their behavior in the bifurcation zone. The study is carried out through historical and soc
Externí odkaz:
https://doaj.org/article/eeebf3bd2263423098b44f750f8f0461
Autor:
V. R. Kuchma, M. I. Stepanova, Z. I. Sazanyuk, M. A. Polenova, I. E. Aleksandrova, N. O. Berezina, A. Yu. Makarova
Publikováno v:
Сеченовский вестник, Vol 0, Iss 3, Pp 35-42 (2022)
The use of modern electronic gadgets leads to high rates of work, better assimilation of knowledge and a high level of preparedness of students. Introduction in educational process of new e-learning-notebooks, tablets, e-readers require justifi catio
Externí odkaz:
https://doaj.org/article/1a55f685411c4f43a1f34402f1b1ed65
Autor:
V. R. Kuchma, I. K. Rapoport, S. B. Sokolova, I. E. Aleksandrova, A. Yu. Makarova, K. Sh. Mustafaeva, L. A. Dorina, Yu. A. Sharafutdinova
Publikováno v:
Сеченовский вестник, Vol 0, Iss 3, Pp 43-50 (2022)
The widespread use of new information technologies in education leads to ad hoc use of modern electronic devices, to the problem of health security in the use of information technology. Visual impairment in children are among the most important medic
Externí odkaz:
https://doaj.org/article/29e5c0bb0b6049bcbd330c35a9b44086
Autor:
M. V. Orlova, I. Yu. Aleksandrova
Publikováno v:
Вестник университета, Vol 0, Iss 2, Pp 33-40 (2022)
A geographically dispersed workforce poses new challenges for managers, which shift the focus from project management to managing distributed project teams. Adapting the company and its management to this evolution in the workplace, it is necessary t
Externí odkaz:
https://doaj.org/article/0ddda7778001456b88cd009fa6038f11
Publikováno v:
Вестник медицинского института «Реавиз»: Реабилитация, врач и здоровье, Vol 0, Iss 4, Pp 144-146 (2021)
In memory of academician V.G. Savchenko, who made an invaluable contribution to the development of the program bone marrow transplants both in Russia and in the Samara region.
Externí odkaz:
https://doaj.org/article/a6953933685644f58f3036d89ce10e63