Digital technologies as a reason and tool for dynamic transformation of territory marketing

Autor: O. V Aleinikova, O. I Datsii, I. I Kalina, A. A Zavgorodnia, Yu. O Yeremenko, V. S Nitsenko

Publikováno v: Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. :154-159

Purpose. To develop a mathematical approach to quantitative assessment of the effectiveness of digital marketing of territories. To determine the tasks of digital marketing of territories and directions for increasing its effectiveness. Methodology.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::571a86ddf7f42baa205c50efecd302f4
https://doi.org/10.33271/nvngu/2023-1/154

DIGITAL FUNCTIONS OF MARKETING RESOURCES AT THE ENTERPRISE IN CONDITIONS OF ECONOMIC UNCERTAINTY.

Autor: KALINA, IRYNA¹ kalinargz@gmail.com, SHKOLENKO, OKSANA² oksana.shkolenko@npp.nau.edu.ua, SHULYAR, NATALYA² shulyarnm@gmail.com, MAZUR, YULIIA³ gy__89@ukr.net

Publikováno v: Academy Review / Akademìčnij Oglâd. 2024, Vol. 60 Issue 1, p206-215. 10p.

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Autor: Bidzilya, Yuriy, Solomin, Yevhen, Shvets, Viacheslav, Snitsarchuk, Lidiya, Shkurko, Halyna

Publikováno v: Brazilian Journal of Education, Technology & Society (BRAJETS) / Cadernos de Educação Tecnologia e Sociedade (CETS); 2024 Special Issue, Vol. 17, p208-219, 12p