Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Hyokjin Kwak"'
Publikováno v:
International Journal of Advertising. :1-25
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::054bf6b84336bfbb91ecf5b6532f3c62
https://doi.org/10.1080/02650487.2023.2171554
https://doi.org/10.1080/02650487.2023.2171554
Autor:
Hyokjin Kwak, Marina Puzakova
Publikováno v:
Journal of Advertising. 52:94-114
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0892dbb04852a3674ee5cd6877de2b39
https://doi.org/10.1080/00913367.2021.1988774
https://doi.org/10.1080/00913367.2021.1988774
Autor:
Puzakova, Marina1 marina.puzakova@bus.oregonstate.edu, Hyokjin Kwak2 hkwak@drexel.edu, Rocereto, Joseph F.3 jroceret@monmouth.edu
Publikováno v:
Journal of Marketing. May2013, Vol. 77 Issue 3, p81-100. 20p. 1 Color Photograph, 2 Black and White Photographs, 1 Diagram, 1 Chart, 1 Graph.
Autor:
Hyokjin Kwak1 hkwak@drexel.edu, Fox, Richard J.2 rfox@terry.uga.edu, Zinkhan, George M.2 gzinkhan@terry.uga.edu
Publikováno v:
Journal of Advertising Research. Jan/Feb2002, Vol. 42 Issue 1, p23-38. 16p. 4 Charts, 5 Graphs.
Publikováno v:
Journal of the Academy of Marketing Science. 49:1109-1131
This research examines the effect that leaving space between products has on consumers’ estimation of product size. We theorize and empirically confirm that when space is left between products (i.e., the display is interspaced), consumers are bette
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8930da15d5899c65eea6c493b8c75f27
https://doi.org/10.1007/s11747-021-00772-4
https://doi.org/10.1007/s11747-021-00772-4
Publikováno v:
Journal of Advertising. 49:508-524
This research theorizes and empirically investigates the concept of brand anthropomorphism in the context of tourist destinations, namely, destination anthropomorphism. First, we demonstrate that a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38df25fa623235b6bd735769eaf02a7f
https://doi.org/10.1080/00913367.2020.1800537
https://doi.org/10.1080/00913367.2020.1800537
Publikováno v:
International Journal of Advertising. 39:1086-1114
This research demonstrates that the existence (vs. nonexistence) of space between products on a retail shelf has a significant impact on the effectiveness of multiple vs. single unit price promotio...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a409e592513b64b55e4860dd87589af
https://doi.org/10.1080/02650487.2020.1753443
https://doi.org/10.1080/02650487.2020.1753443
Publikováno v:
Psychology & Marketing. 37:604-621
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::174fed4dfde04f65347c48eba0532212
https://doi.org/10.1002/mar.21329
https://doi.org/10.1002/mar.21329
Publikováno v:
Journal of Business Research. 94:42-55
Drawing on the tenants of the adaptive strategy paradigm and configuration theory in the management and marketing literature, a model introducing the concept of salesperson macro-adaptive selling strategy that considers the overall selling environmen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::495d9138aad223354bcd9338a3575096
https://doi.org/10.1016/j.jbusres.2018.09.015
https://doi.org/10.1016/j.jbusres.2018.09.015
Publikováno v:
Journal of Advertising. 48:153-166
Product image display in advertising plays an important role in consumer perception and behavior. In this research, we establish important downstream consequences of one significant aspect of produ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8150c2b5655884f7a97ab7c8a16ef658
https://doi.org/10.1080/00913367.2018.1503576
https://doi.org/10.1080/00913367.2018.1503576