Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Hyo Jin (Jean) Jeon"'
Publikováno v:
Journal of Marketing Theory and Practice. 26:246-259
Using a sample of firms prosecuted under the Foreign Corrupt Practices Act (FCPA) we examine how investments to produce more sought-after offerings and firm performance relative to aspirations are associated with propensity to engage in illegal bribe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba2bc1a6f7ec3f39feec0d14410e1197
https://doi.org/10.1080/10696679.2018.1452616
https://doi.org/10.1080/10696679.2018.1452616
Autor:
Aaron Gleiberman, Hyo Jin (Jean) Jeon
Publikováno v:
Journal of Marketing Theory and Practice. 25:189-199
This research represents an initial attempt at uncovering specific potential underlying mechanisms that drive the impact of corporate social responsibility (CSR) on firm profitability. We concentrate on the oil and gas distribution industry, which op
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99e2dae4b93eab8f8e96f83b65580337
https://doi.org/10.1080/10696679.2016.1270766
https://doi.org/10.1080/10696679.2016.1270766
Publikováno v:
Journal of Marketing Channels. 23:196-216
This study compares consumers’ brand perceptions across the five BRICS countries. We executed a cross-national comparison of how two United States-based global franchise brands in the fast-food restaurant industry (i.e., McDonald's and Burger King)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb70f644b1de0b7c45a4dec789dcb75e
https://doi.org/10.1080/1046669x.2016.1224304
https://doi.org/10.1080/1046669x.2016.1224304
Publikováno v:
Journal of Marketing Channels. 23:97-113
The knowledge-based view (KBV) holds that the knowledge that an organization possesses is its most important strategic resource. Despite how important the adequate use of knowledge is to franchise system success, the KBV has yet to guide many franchi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::836ec317a66d5094153fbfdb6823f67d
https://doi.org/10.1080/1046669x.2016.1186470
https://doi.org/10.1080/1046669x.2016.1186470
Publikováno v:
European Journal of Marketing. 50:1047-1072
Purpose This paper aims to examine how external marketing messages, which are generally used to convey company and product information to external target audiences, influence job attitudes and behaviors of salespeople. Design/methodology/approach The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9ff3b93cc1be7d31e1adb12b696e9a6
https://doi.org/10.1108/ejm-07-2014-0440
https://doi.org/10.1108/ejm-07-2014-0440
Publikováno v:
European Journal of Marketing. 48:1511-1535
Purpose – The purpose of this research is to investigate differences in customer perceptions of quality between credence and experience industries. The paper expands on the implications of national versus local firms and does so within a franchise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77afe27e8035f2da264912e37a8121a9
https://doi.org/10.1108/ejm-08-2012-0452
https://doi.org/10.1108/ejm-08-2012-0452
Publikováno v:
Journal of the Academy of Marketing Science. 41:497-500
We would also like to clarify that the means and standard deviations for MUFees are identical between Tables 5 and 6. These tables both report the importance of franchisor strategies, financial benefits and franchisor experience to MUFees during thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::247458aad8f0089a773b1d1dc9a27563
https://doi.org/10.1007/s11747-012-0322-5
https://doi.org/10.1007/s11747-012-0322-5
Publikováno v:
Journal of the Academy of Marketing Science. 41:473-496
Multi-unit franchisees (MUFees; i.e., franchisees that operate more than one outlet within a franchise system) represent a pervasive and even dominant form of franchise ownership in many sectors. However, much of the franchising literature has been d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71ed94f8d108d5ccee6e902ce14087c4
https://doi.org/10.1007/s11747-011-0265-2
https://doi.org/10.1007/s11747-011-0265-2
Publikováno v:
Journal of Business Ethics
Journal of Business Ethics, Springer Verlag, 2013, 114 (3), pp.425-441. ⟨10.1007/s10551-012-1353-z⟩
Journal of Business Ethics, Springer Verlag, 2013, 114 (3), pp.425-441. ⟨10.1007/s10551-012-1353-z⟩
Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::57de328fec9136655ff42719dad5ec6a
https://hal.archives-ouvertes.fr/hal-01838423
https://hal.archives-ouvertes.fr/hal-01838423
Autor:
Hyo Jin (Jean) Jeon1, Rajiv P. Dant2,3
Publikováno v:
AMA Summer Academic Conference Proceedings. 2014, Vol. 25, pB-14-B-14. 1p.