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Autor:
Hove, Thomas1 (AUTHOR) hovet@msu.edu, Hye-Jiin Paek1 (AUTHOR) paekh@msu.edu, Isaacson, Thomas2 (AUTHOR) thomas.isaacson@marquette.edu
Publikováno v:
Journal of Advertising Research. Sep2011, Vol. 51 Issue 3, p524-537. 14p.