A QUALITATIVE ANALYSIS OF CONSUMER REPEATED PURCHASE BEHAVIOUR OF GRILL HOUSE MDC

Autor: Hutadjulu, Revandro, Kindangen, Paulus, Saerang, Re T.

Publikováno v: Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi; Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022); 595-603

A repeat purchase is the act of repurchasing the same product or brand purchased earlier. These are often based on routine, habitual buying decisions, where the search for information around these purchases becomes limited over time. Consumer repeat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::d5a391d4bfc5e4b04469bee357d342f4
https://ejournal.unsrat.ac.id/index.php/emba/article/view/38256