Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hurrem Yilmaz"'
Autor:
Hurrem Yilmaz, Abdullah Alhumoud
Publikováno v:
International Review of Management and Marketing, Vol 7, Iss 3, Pp 373-380 (2017)
Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivationa
Externí odkaz:
https://doaj.org/article/fadbea1d6fdd4b1b9bf7adc6abb22e12
Publikováno v:
International Journal of Integrated Supply Management. 7:114
Commodity bundling has received little attention in the supply chain literature although products in a bundle are delivered through supply chains. Marketing and economics literature largely discuss the issue from pricing and consumer behaviour perspe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0db2fda06e1946ea0e1af2171bd0ced9
https://doi.org/10.1504/ijism.2012.051040
https://doi.org/10.1504/ijism.2012.051040