Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Hunter Hastings"'
Publikováno v:
Mises, Vol 7, Iss 3 (2019)
Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creati
Externí odkaz:
https://doaj.org/article/f68f1633cdaa4f6298c03e42c2504493
Autor:
Mohammad Keyhani, Hunter Hastings
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bcbf08e6332715b0a337df207755a8c5
https://doi.org/10.2139/ssrn.3984747
https://doi.org/10.2139/ssrn.3984747
Autor:
Hunter Hastings
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783030510565
AHFE (8)
AHFE (8)
Marketing logic is an important element of economic theory. As the science of economics evolves towards a deeper understanding of subjective value, marketing logic must evolve with it. Value is identified as an experience that lies entirely within th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0617f9998f1971dc373e84f55e52a2cc
https://doi.org/10.1007/978-3-030-51057-2_32
https://doi.org/10.1007/978-3-030-51057-2_32
Publikováno v:
Mises, Vol 7, Iss 3 (2019)
Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f17791a24fc4a315e39e6a697a4f3b7
https://revistamises.org.br/misesjournal/article/view/1240
https://revistamises.org.br/misesjournal/article/view/1240
Autor:
Hunter Hastings, Jeff Saperstein
Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who
Publikováno v:
Thunderbird International Business Review. 52:419-430
In Bust the Silos: Opening Your Organization for Growth, Hunter Hastings and Jeff Saperstein offer a new concept for business growth in today's global economy. It is called “demand creation”: the design of new organizational structures and proces
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3b3545685a90e7c0a592d1facd5b9d0
https://doi.org/10.1002/tie.20366
https://doi.org/10.1002/tie.20366
Autor:
Hunter Hastings, Jeff Saperstein
This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the service paradigm transforms the way in which organiz
Autor:
Jeff Saperstein, Hunter Hastings
Publikováno v:
CBI
This paper presents a new practice-based design framework to apply in the design of service innovations by enterprises and their engineers. New concepts in business architecture and business modeling, resulting from technological, social and economic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49c1560fe5041aa70055abc3d8238293
https://doi.org/10.1109/cbi.2013.29
https://doi.org/10.1109/cbi.2013.29
Autor:
Hunter Hastings
Publikováno v:
Journal of Consumer Marketing. 7:19-25
Considers alternative methods of new product introduction in environments where the assumptions about advertising′s benefits no longer hold. Examines promotion‐driven introduction, distribution introduction, PR‐driven introduction, and new prod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b65cb84ef7c754cdfe6ff2fc80e0b984
https://doi.org/10.1108/eum0000000002579
https://doi.org/10.1108/eum0000000002579
Autor:
Hunter Hastings, Jeff Saperstein
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. “Marketing is part art and part science. The ‘art era'was ok in the 20th century. If you need to consistent