Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Hume Winzar"'
Autor:
Adam Gaskill, Hume Winzar
Publikováno v:
SAGE Open, Vol 3 (2013)
The marketing function is facing challenges to its existence and is losing influence and resources within organizations as it fails to demonstrate its accountability. This exploratory study identifies marketing metrics that can potentially contribute
Externí odkaz:
https://doaj.org/article/f20d074117c24bf6b0dc3e0472c61999
Publikováno v:
International Journal of Contemporary Hospitality Management. 33:2881-2885
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e196f9af945e61393b25c9f3a22368ab
https://doi.org/10.1108/ijchm-09-2021-053
https://doi.org/10.1108/ijchm-09-2021-053
Publikováno v:
International Journal of Hospitality Management. 105:103252
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::591e321710df32035d331638f28730e2
https://doi.org/10.1016/j.ijhm.2022.103252
https://doi.org/10.1016/j.ijhm.2022.103252
Publikováno v:
Handbook of Smart Energy Systems ISBN: 9783030723224
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce853baa5bf0d6774efcdbd8f3e00e82
https://doi.org/10.1007/978-3-030-72322-4_26-1
https://doi.org/10.1007/978-3-030-72322-4_26-1
Publikováno v:
Cross Cultural & Strategic Management. 25:210-230
Purpose The purpose of this paper is threefold. First, the paper demonstrates how inter-ocular testing (looking at the data) of Schwartz values from world values study (WVS) provides a surprisingly different picture to what the authors would expect f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36325cbdf99fbe6d086c426975900e5e
https://doi.org/10.1108/ccsm-01-2018-0007
https://doi.org/10.1108/ccsm-01-2018-0007
Publikováno v:
Cross Cultural & Strategic Management. 25:337-374
PurposeThis paper reconsiders the approaches to measuring Confucian values, and tests their association with workforce performance. The purpose of this paper is to examine how such values and performances are prioritized across three East Asian socie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dc53d247f61c811a7885a0aa5e9d6f4
https://doi.org/10.1108/ccsm-06-2017-0078
https://doi.org/10.1108/ccsm-06-2017-0078
Publikováno v:
International Journal of Contemporary Hospitality Management. 30:637-660
Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV), a change in the perspective of brand-equity and brand value from one where the brand is considered separately from other brands. The purpose of this paper is three
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d93f8b81a3c8335e85227d5e94595494
https://doi.org/10.1108/ijchm-11-2016-0619
https://doi.org/10.1108/ijchm-11-2016-0619
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 29:393-408
Purpose The purpose of this paper is to review and extend previous work involving branding and website performance and aesthetics by applying a best-worst scaling (BWS) approach. Respondents were tasked with choosing the best and worst from 16-brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92d7ed834b4f6385fa6f5e1c9c3d6936
https://doi.org/10.1108/apjml-08-2015-0130
https://doi.org/10.1108/apjml-08-2015-0130
Publikováno v:
Confucianism, Discipline, and Competitiveness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::927c7a8a9f257ab1919d6d4cd1b32052
https://doi.org/10.4324/9781351062220-5
https://doi.org/10.4324/9781351062220-5