Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Huma Amir"'
Publikováno v:
Business Review, Vol 15, Iss 1, Pp 97-107 (2020)
This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was colle
Externí odkaz:
https://doaj.org/article/7b177ca7806d4bc58f27c199389eecbb
Publikováno v:
JISR Management and Social Sciences & Economics, Vol 13, Iss 2 (2015)
This thesis investigates the relationship between Cultural Dimensions and consumer behavior in a multicultural developing country. This in-depth analysis is done using National Culture theory proposed by Hofstede and three selected consumer behavior
Externí odkaz:
https://doaj.org/article/77a59f69178140419720853855e19384
Publikováno v:
Journal of Marketing for Higher Education. :1-22
While majority of earlier studies have examined service quality, student satisfaction, and university image as determinants of student loyalty, university switching costs have largely been ignored....
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82b9e686b2527f463a4c1ca33385d588
https://doi.org/10.1080/08841241.2021.1975184
https://doi.org/10.1080/08841241.2021.1975184
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 20, n. 2 (2021): (abr./jun.); 279-308
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: This paper aims to analyze the impact of non-essential purchases, particularly smartphones on self-determination and subjective well-being of bottom of pyramid customers. It also studies the impact of patience on self-determination and sub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69d3e7be97809f64f095d520e131767c
https://doi.org/10.5585/remark.v20i2.17569
https://doi.org/10.5585/remark.v20i2.17569
Publikováno v:
Business Review. 12:1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22ab3fa4d1c0e66cfb942d76845288df
https://doi.org/10.54784/1990-6587.1040
https://doi.org/10.54784/1990-6587.1040
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Brand loyalty has been at the heart of marketing strategy as one of the key factors that drive revenues and success of a brand. Consumers’ emotional connection with a brand is considered key to assess strength of loyalty for long-term sustainabilit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52f725a4e7d57cf8c2e1563c61a876f1
https://doi.org/10.1007/978-3-319-99181-8_6
https://doi.org/10.1007/978-3-319-99181-8_6
Autor:
Huma Amir, Wajid H. Rizvi
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Online shopping has become a common phenomenon in today’s fast paced life with customers resorting to the internet to make even the most trivial purchases. With advancement in technology, e-commerce has transcended all barriers that could hinder it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cb89293fc64bead3ba08b65f7871322
https://doi.org/10.1007/978-3-319-45596-9_162
https://doi.org/10.1007/978-3-319-45596-9_162