Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Hult, G. T. M."'
Publikováno v:
Journal of Marketing
Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing and operationalizing a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00555fd5873a65ffe1402feb1653ddf2
http://gnosis.library.ucy.ac.cy/handle/7/46228
http://gnosis.library.ucy.ac.cy/handle/7/46228
