Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Hulda G. Black"'
Publikováno v:
Marketing Education Review. 33:130-135
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::638b1ab0670ab45eb1818bce644dfdd0
https://doi.org/10.1080/10528008.2022.2159442
https://doi.org/10.1080/10528008.2022.2159442
Publikováno v:
Marketing Education Review. 32:155-162
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be6dbd92a907b4fc82adef20aa1ffa22
https://doi.org/10.1080/10528008.2021.2015244
https://doi.org/10.1080/10528008.2021.2015244
Publikováno v:
Journal of Services Marketing. 35:473-486
Purpose The purpose of this paper is to empirically test some of the consumer engagement frameworks that have been previously proposed in marketing literature. Design/methodology/approach Data were gathered via surveys distributed to members of a hea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45de0759d07b898c5b91f69006dacd93
https://doi.org/10.1108/jsm-06-2020-0219
https://doi.org/10.1108/jsm-06-2020-0219
Autor:
Hulda G. Black, Rebecca Dingus
Publikováno v:
Marketing Education Review. 31:64-69
As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a high...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c68bb85d7c4e9b445b3c88eaae19fefb
https://doi.org/10.1080/10528008.2020.1843361
https://doi.org/10.1080/10528008.2020.1843361
Publikováno v:
Marketing Education Review. 31:41-52
Developing professionalism skills in the classroom is vital to the business college experience as educators strive to ensure preparedness and success of their graduates. Marketers especially need e...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d721e90b58fd79951614017e68f5cce
https://doi.org/10.1080/10528008.2020.1836974
https://doi.org/10.1080/10528008.2020.1836974
Publikováno v:
Journal of Business & Industrial Marketing. 34:317-337
PurposeThe purpose of this study is to examine how technology overload (system feature, information, and communication overload) influences salespeople’s role stress (role conflict and role ambiguity), effort to use technology and performance. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04e5d76aec701cc51fbef6f893835375
https://doi.org/10.1108/jbim-03-2017-0057
https://doi.org/10.1108/jbim-03-2017-0057
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
As expectations grow for students to gain “real world” experiences during their college careers, faculty members must be creative to integrate transformational activities into their curriculum to close the gap between what employers are looking f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::338d01b7ba121a15cb168873b05d079d
https://doi.org/10.1007/978-3-030-39165-2_179
https://doi.org/10.1007/978-3-030-39165-2_179
Autor:
Matt Lastner, Hulda G. Black
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Service dominant logic (SDL; e.g., Vargo and Lusch 2004, 2008) and customer engagement research (e.g., Hollebeek et al. 2016) over the past two decades have led to an increased focus on the customer experience journey and its subsequent challenges (e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc2224b372d18b9ca7d88d5507984da2
https://doi.org/10.1007/978-3-030-39165-2_86
https://doi.org/10.1007/978-3-030-39165-2_86
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 12:15-24
Purpose The purpose of this research is to investigate the relationship among jurors’ attribution of responsibility of the error, patient styles and juror decisions (e.g. acquittal of the physician). Specifically, this research examines the influen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5b31b11631fe3c8bcf5378275d7cad3
https://doi.org/10.1108/ijphm-11-2016-0063
https://doi.org/10.1108/ijphm-11-2016-0063
Publikováno v:
Journal of Research in Interactive Marketing. 11:39-55
Purpose This paper aims to address two primary research questions: Why does a consumer integrate into a brand community and how does that impact overall satisfaction with the brand? Which of the main social media sites (Facebook, Twitter, LinkedIn an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd975e515ba9f178e725cdd6c61d47cf
https://doi.org/10.1108/jrim-07-2015-0047
https://doi.org/10.1108/jrim-07-2015-0047