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Autor:
Huidobro Espejel, Alicia
Publikováno v:
Instituto Tecnológico y de Estudios Superiores de Monterrey
ITESM
Repositorio Institucional del Tecnológico de Monterrey
ITESM
Repositorio Institucional del Tecnológico de Monterrey
0000-0002-3465-995X The value of a company’s website depends on visitors performing actions that add value for the company. Those actions are called conversions. We present techniques for both characterising website visitors in terms of the convers
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https://explore.openaire.eu/search/publication?articleId=od______3056::7ae693ebdcdb567e87cee6da6d415d86
