Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Hui-Yi Lo"'
Publikováno v:
Applied Sciences, Vol 13, Iss 10, p 6148 (2023)
This study mapped personality based on the newly proposed extraction method from consumers’ textual data and revealed the relevance (attention) and polarity (affection) of words associated with a specific personality trait. Furthermore, we illustra
Externí odkaz:
https://doaj.org/article/4bb770f6daea4cc68cf1030dc4364cf5
93
There are more than five million units of blood using in medical treatment right now and most of them are donated. Blood transfusion is an important way of medical treatment to help patients getting well, but it will cause patients to be infe
There are more than five million units of blood using in medical treatment right now and most of them are donated. Blood transfusion is an important way of medical treatment to help patients getting well, but it will cause patients to be infe
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/64921460618843224435
90
The social construction and the behavior of organization transform continuously, and the relative prices keep changing. When the relative prices changing will cause the negotiating power of the organization to change and further affects insti
The social construction and the behavior of organization transform continuously, and the relative prices keep changing. When the relative prices changing will cause the negotiating power of the organization to change and further affects insti
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/83978106050667647426
Publikováno v:
Sustainability, Vol 12, Iss 8338, p 8338 (2020)
Sustainability
Volume 12
Issue 20
Sustainability
Volume 12
Issue 20
In cause-related marketing (CRM) programs, the fit between the cause and brand is an important factor influencing consumer perceptions and behavior. However, the literature demonstrates that there is disagreement regarding the effect of cause&ndash
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45c062f32273188e875e1e9818c6992d
https://doi.org/10.3390/su12208338
https://doi.org/10.3390/su12208338
Autor:
Hui-Yi Lo1 huiyi.lo@saturn.yzu.edu.tw, Chen-Yu Fan2 cypeter.fan@gmail.com
Publikováno v:
Proceedings of ISPIM Conferences. Dec2012, Issue 24, p1-19. 19p.
Autor:
Hui-Yi Lo1 hyl@dragon.nchu.edu.tw
Publikováno v:
Journal of Electronic Commerce Research. 2014, Vol. 15 Issue 1, p25-39. 15p. 3 Diagrams, 2 Charts.
Publikováno v:
Journal of Advertising. 44:208-218
The effects of ad length, ad position, and ad-context congruity on brand name recognition in an online in-stream video advertising context were investigated. Video ads and video programs were selected from YouTube as stimuli. Findings from a laborato
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d6294bcb56469d93ace091ae2dd75c3
https://doi.org/10.1080/00913367.2014.956376
https://doi.org/10.1080/00913367.2014.956376
Autor:
Hui-Yi Lo, Nigel Harvey
Publikováno v:
International Journal of Mental Health and Addiction. 12:453-469
We report two investigations into compulsive shopping behavior. The first showed that compulsive shoppers are obsessive in acquiring certain classes of product. Compared to normal shoppers, they spend more money on these products and shop for them mo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db40f7f6a3d3fec536aea080ff920de5
https://doi.org/10.1007/s11469-014-9477-2
https://doi.org/10.1007/s11469-014-9477-2
Autor:
Hui-Yi Lo1 huiyi.lo@saturn.yzu.edu.tw, Harvey, Nigel2 n.harvey@ucl.ac.uk, Thomson, Mary3 M.Thomson@gcal.ac.uk
Publikováno v:
Journal of Customer Behaviour. Winter2012, Vol. 11 Issue 4, p349-371. 23p.
Publikováno v:
Marketing Letters. 24:381-386
This research replicates and extends Wansink and colleagues' research on the effect of container size on actual consumption by examining the influence of medium size of consumption (straw size) on perceived consumption. Results from two studies show
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2020ffd492a3c159428af6f5e3059e23
https://doi.org/10.1007/s11002-013-9225-6
https://doi.org/10.1007/s11002-013-9225-6