Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Hui-Hsin Huang"'
Autor:
Hui-Hsin Huang
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 9, Iss 2, Pp 41-48 (2024)
This paper constructs a stochastic model to describe customer’s on-line shopping spending and e-commerce effects. This paper focuses on the reflection of advertising effect which can directly predict customer spending. It assumes that customer purc
Externí odkaz:
https://doaj.org/article/524bd63bfe944a70b63280c6416c7248
Autor:
Hui-Hsin Huang
Publikováno v:
Journal of Management and Business Review, Vol 21, Iss 1, Pp 51-59 (2024)
Indecision behavior usually appears in daily life, especially on purchase occasions. This trait in the decision process will influence customers' decision satisfaction. This research proposes a Bayesian model to portray the phenomena of indecision an
Externí odkaz:
https://doaj.org/article/9cd51d81e15c49c89229515e0af61090
Autor:
Hui-Hsin Huang
Publikováno v:
Consumer Behavior Review, Vol 8, Iss 1 (2024)
This paper discusses three different kinds of motivation conflicts influence the customers’ indecision behavior. Based on previous literature review, the author proposed a stochastic model to predict indecision behavior respectively by approach–a
Externí odkaz:
https://doaj.org/article/fd977529444143e98e680d685f9209ed
Autor:
Hui-Hsin Huang
Publikováno v:
Journal of Asian Social Science Research, Vol 5, Iss 2 (2024)
This article compares three customer satisfaction models: expectation disconfirmation, ideal point, and Kano. It depicts the details of the three types of satisfaction stochastic models. A beauty shop's e-commerce database is used as empirical data f
Externí odkaz:
https://doaj.org/article/eedb7e3c9abb41baaaf7639551f3895a
Autor:
Hui-Hsin Huang
Publikováno v:
Journal of Science and Education, Vol 3, Iss 1, Pp 1-12 (2022)
Based on Problem-Based Learning (PBL) concept, this study creates an advertising script by conducting RFM (recency, frequency, monetary) approach from the data analysis in customer relationship management (CRM) course. In PBL process, the students th
Externí odkaz:
https://doaj.org/article/07cb0ea6a6944e178d835c808c834b5f
Autor:
Hui-Hsin HUANG
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 1, Pp 11-16 (2015)
This paper proposes a probability model to explore the dynamic process of customer’s satisfaction. Bases on expectation disconfirmation theory, the satisfaction is constructed with customer’s expectation before buying behavior and the perceived p
Externí odkaz:
https://doaj.org/article/0a05493303b34d68821a57b7081707b7
Autor:
Hui-Hsin HUANG
Publikováno v:
Expert Journal of Marketing, Vol 2, Iss 1, Pp 15-27 (2014)
In practices and academics, the growth/decline of a brand or product sales is often measured with market shares. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This paper propose
Externí odkaz:
https://doaj.org/article/c1a4dbf4a7674cfc9dfc43747b8bb19c
Autor:
Hui-Hsin Huang, 黃慧馨
102
This study is to discuss the pressure brought under 12-year compulsory education strategies for junior high school students. Subjects of this study are 8 and 9 grade students in Taitung County in 2013.Research tool is s self-editing question
This study is to discuss the pressure brought under 12-year compulsory education strategies for junior high school students. Subjects of this study are 8 and 9 grade students in Taitung County in 2013.Research tool is s self-editing question
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/aurrk6
Autor:
Hui-Hsin Huang, 黃慧昕
98
Digital game industry is a rapid-growing market where patent plays an important role for R&D. Recently, although there have been thousands of digital game patents approved by the Taiwanese intellectual property office(IPO), there is no overal
Digital game industry is a rapid-growing market where patent plays an important role for R&D. Recently, although there have been thousands of digital game patents approved by the Taiwanese intellectual property office(IPO), there is no overal
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/53060991668312573352
Autor:
Hui-Hsin Huang, 黃慧心
97
The primary purpose of this study is to understand the relationship between jaycustomer behavior and frontline employee’s service sabotage intention. Based on relevant literature, this study argues that there is a positive relationship betw
The primary purpose of this study is to understand the relationship between jaycustomer behavior and frontline employee’s service sabotage intention. Based on relevant literature, this study argues that there is a positive relationship betw
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/npd89f