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pro vyhledávání: '"Hugh Pattinson"'
Autor:
Felicitas Evangelista, Maria Estela Varua, Vivienne Saverimuttu, Rina Datt, Hugh Pattinson, Karina Wardle, Anna Evangelista
Publikováno v:
SAGE Open, Vol 12 (2022)
The study focuses on service co-creation in the sharing economy, where platform operators mediate the relationship between customers and potential service providers. Service co-creation consists of information sharing, interaction, and responsible be
Externí odkaz:
https://doaj.org/article/963b489ca16549f6aca5aee1753ee4e2
Autor:
Suresh Sood, Hugh Pattinson
Publikováno v:
International Journal of Innovation and Economic Development. 8:23-40
Utilising big data sources and artificial intelligence (AI) tools with marketing activities and analysis contrast with questionnaires and small n observations, essentially creating a renaissance in marketing education. As a result, marketing educatio
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique -
Autor:
Hugh Pattinson, Arch G. Woodside
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated
Autor:
Hugh Pattinson, Linden Brown
Publikováno v:
Internet Research. 1996, Vol. 6 Issue 2/3. 5 Diagrams, 1 Chart.