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Publikováno v:
International Geology Review; Dec1959, Vol. 1 Issue 12, p40-55, 16p
Autor:
Huei-min Hu, 胡慧敏
96
Research extending over twenty years in behavioral decision theory has led to the development of an important research stream—mental accounting. Mental accounting principles generally prevailed in the absence of proportional bias. However,
Research extending over twenty years in behavioral decision theory has led to the development of an important research stream—mental accounting. Mental accounting principles generally prevailed in the absence of proportional bias. However,
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/96995745605545495083
